social media 201: creating a social media strategy

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MASTERMINDS SOCIAL MEDIA 201 – CREATING A SOCIAL MEDIA STRATEGY //

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Nearly every casino in the country recognizes the importance of social media and is dedicating more of their resources (both human and financial) to its success. However, few devote the time to create a true strategic plan that outlines the objectives, goals and strategies that can be quantified to ensure and measure this success. In this seminar, we discussed the creation of a social media strategic plan and how it fits into your casino's overall marketing plan.

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  • 1. //SOCIAL MEDIA 201 CREATING A SOCIAL MEDIA STRATEGY MASTERMINDS

2. MASTERMINDS 3. THE EXPERIMENTATION PHASE// IS ENDINGMASTERMINDS 4. // ALIGN YOUR SOCIAL MEDIASTRATEGIES WITHCORPORATE MARKETINGOBJECTIVESMASTERMINDS 5. //4 MARKETING OBJECTIVESPERFECT FOR SOCIAL MEDIA Brand AwarenessMASTERMINDS 6. //4 MARKETING OBJECTIVESPERFECT FOR SOCIAL MEDIA Brand Awareness Customer Service MASTERMINDS 7. //4 MARKETING OBJECTIVESPERFECT FOR SOCIAL MEDIA Brand Awareness Customer Service Lead GenerationMASTERMINDS 8. //4 MARKETING OBJECTIVESPERFECT FOR SOCIAL MEDIA Brand Awareness Customer Service Lead Generation Community Building/Increased BrandAffinityMASTERMINDS 9. MASTERMINDS TM 10. //OBJECTIVE #1 - BRAND AWARENESS // DONTCongrats to Jimmy K. onwinning $21,000 on TripleBonus Frenzy today! Yetanother big winner! With1,200 slots, your jackpotcould be just a spin away."MASTERMINDS 11. //OBJECTIVE #1 - BRAND AWARENESS // DOWhat would you do withCongrats to Jimmy K. on$20 grand? Leave yourwinning $21,000 on Triplesuggestion here forBonus Frenzy today! YetJimmy K. because he justanother big winner! Withscored himself $21,0001,200 slots, your jackpoton Triple Bonus Frenzy.could be just a spin away."Rock on Jimmy! MASTERMINDS 12. //OBJECTIVE #1 - BRAND AWARENESS // DONTDont miss the grandopening of our newsteakhouse this month!With a variety of delicaciesfrom seafood to chickenand of course, scrumptioussteaks, this beautiful newrestaurant has somethingfor every taste bud!" MASTERMINDS 13. //OBJECTIVE #1 - BRAND AWARENESS// DODont miss the grandopening of our new The grand opening of oursteakhouse this month! new steakhouse is so closeWith a variety of delicacies we can taste it. What isfrom seafood to chicken your favorite cut of steak andand of course, scrumptious how do you like it cooked?steaks, this beautiful new (Embed food shot and/or a link to the menu)restaurant has somethingfor every taste bud!"MASTERMINDS 14. //OBJECTIVE #1 - BRAND AWARENESS MASTERMINDS 15. //OBJECTIVE #1 - BRAND AWARENESS MASTERMINDS 16. //OBJECTIVE #1 - BRAND AWARENESS MASTERMINDS 17. //OBJECTIVE #2 - CUSTOMER SERVICESocial Media is the newcustomer service call center. AND YOURE ON 24/7/365! MASTERMINDS 18. //OBJECTIVE #2 - CUSTOMER SERVICEMASTERMINDS 19. //OBJECTIVE #2 - CUSTOMER SERVICEMASTERMINDS 20. //OBJECTIVE #2 - CUSTOMER SERVICEMASTERMINDS 21. //OBJECTIVE #2 - CUSTOMER SERVICE Be timely Be human Be genuine Acknowledge the customers feelings Guide the conversation offline if it gets complexMASTERMINDS 22. // RESPOND TO POSITIVE POSTS Thanks for the kudos. Kind words are always appreciated! :) MASTERMINDS 23. // RESPOND TO POSITIVE POSTSIll be sure to pass on your complimentsto the chef! MASTERMINDS 24. // RESPOND TO POSITIVE POSTSIt makes us happythat youre happy! MASTERMINDS 25. //REACTIONS TO NEGATIVE POSTS Ouch. Were so sorry to hear about your bad experience. Please email me, I would like tolearn more so that we can be sure this never happens again.MASTERMINDS 26. //REACTIONS TO NEGATIVE POSTSThanks everyone for your comments. We are trying to work out the kinks. We are passing this information onto the Executive Chef. MASTERMINDS 27. //REACTIONS TO NEGATIVE POSTS Sorry to hear about your runof bad luck. I assure you thatusing your club card does not change the games odds. Sounds like you need a luckycharm. Anyone have a favorite lucky charm they carry? MASTERMINDS 28. //OBJECTIVE #2 - CUSTOMER SERVICEMASTERMINDS 29. //OBJECTIVE #2 - CUSTOMER SERVICEMASTERMINDS 30. // OBJECTIVE #3 - LEAD GENERATION Social media is word-of-mouthON STEROIDS!MASTERMINDS 31. // OBJECTIVE #3 - LEAD GENERATION Social Database Email Database Player Club Membership Inviting TrialMASTERMINDS 32. //OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITYAKA LOYALTY PROGRAMMASTERMINDS 33. //OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITYMASTERMINDS 34. //OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITYHit Like if you are as big aCharlie Daniels fan as I am! Maybe Ill run into him tonight!Hey a girl can dream right?MASTERMINDS 35. //OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITYHas anyone stopped by Golds Deli to try out their AMAZING new cupcakes??? I had the strawberry and it was DIVINE!!!What should I try today...Peanut Butter, Red Velvet or Chocolate??MASTERMINDS 36. //OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITYHappy Moo-nday Boomtownies!!!Just wondering...whats your favorite slot machine? I like anything with a bonus round... makes me feel like I get morebang for my buck ... hehe ... what about you?MASTERMINDS 37. //OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITYMASTERMINDS 38. //OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITYMASTERMINDS 39. //OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITYMASTERMINDS 40. //OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITYBait bucket - wallet or gambling kitty MASTERMINDS 41. //OBJECTIVE #4 - COMMUNITY BUILDING & BRAND AFFINITYTwang - gently tugging on a fellowFacebookers rubberband orwristband to say hello andintroduce yourself. MASTERMINDS 42. //OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITY Standers - people who alwaysBait bucket - wallet or gambling kitty stand up to performtheir bonuses. MASTERMINDS 43. //OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITY 71% of community members say theyare more likely to purchase from a brand 66% of community membersnote that the community has madethem more loyal to a brand 63% of community members note thatthey will recommend brand tofriends/family Sources: Universal McCann, Exact Target MASTERMINDS 44. HOW CAN THE // INTEGRATIONOF SOCIAL MEDIA INCREASE THE EFFECTIVENESS OF YOURCURRENT MARKETING EFFORTS? MASTERMINDS 45. THE// OBJECTIVE: Create awarenessfor new penny slotsat Beau RivageMASTERMINDS 46. THE// CHALLENGES: Beau Rivage brand Did not have the most Did not have the newestMASTERMINDS 47. HOW DID THEY GET PEOPLE// TALKING? MASTERMINDS 48. THEY MADE THEMPART OF THE //STORY. MASTERMINDS 49. MASTERMINDS 50. MASTERMINDS 51. ADVERTISEMENT16th president missing,spotted at Biloxi casinoLure of newpenny slotsbelieved to beimpossible forAbe to resist.BILOXI AbrahamLincoln has gonemissing from hisiconic position atMt. Rushmore, theLincolnMemorial,and even the ve-Honest Abe abandons stonefaced quartet to nd new slot on the Gulf Coast.dollar bill. Authoritiesbelieve the former hes tryin to win thoseRumors had beenhe got his hands on Beau employee. AndU.S. President ispenny slots, wagersying for months,those games. Thelet me tell youcurrently in Biloxi, Beau player, Hank.mentioned a worker at guys a born winner. something. The manMississippi at BeauWhat, with everyonethe Lincoln Memorial. Sightings are not can dance.Rivage Resort &else cashing in on hisHe was very awarelimited to the slot oor,Casino.facewhy shouldntof all the hot, new however. Scores ofAbes rumored ofcial he get a piecepenny games: Luckypeople have claimed facebook page,Allegedsightings of the action? Penny, Goldsh 2, to see him living it facebook.com/AbeAtBeau,have been made ofMax Win. We all up all over Beau certainly seems toMr. Lincoln on the Speculation by theknew it was only aRivage. I saw him at indicate hes havingBeau Rivage slot local authorities matter of time before EIGHT75, said onea good time. Butoor. Eyewitnesses further supports ahey, its been almostclaim to have seen link between the150 years since thethe 64 bearded man surplus of new pennyguys last vacation,playing the various slot machines andso if it is really himpenny machines, Lincolnsrecentdownthere, fewperiodically jumping visits to the Resortcould argue that hefor joy and shouting & Casino. In fact,doesnt deserve it.Boo-ya, Whos your its rumored thatdaddy?! and Papa Lincoln was planningneeds a new stove an escape to Beaupipe hat. Rivage for some time, and with the resortOne Beau patron was now boasting overmore than willing to 800 penny machines,put in his two cents it was simply too A man, believed to be Abe Lincoln, plays theon the recent Lincoln enticing for him tonew penny slots at Beau Rivage.sightings. I betcha pass up. MASTERMINDS 52. MASTERMINDS 53. MASTERMINDS 54. MASTERMINDS 55. MASTERMINDS 56. MASTERMINDS 57. MASTERMINDS 58. MASTERMINDS 59. MASTERMINDS 60. MASTERMINDS 61. MASTERMINDS 62. MASTERMINDS 63. MASTERMINDS 64. MASTERMINDS 65. THE// OBJECTIVE: Create pre-openingexcitement for theremodeled Buffet atBoomtown New Orleans MASTERMINDS 66. THE// CHALLENGES: Limited media budget Community involvementMASTERMINDS 67. HOW DOTHEY GET AND KEEP PEOPLE// TALKING? MASTERMINDS 68. THEY MADE THEM PART OF SOMETHING //REAL. MASTERMINDS 69. MASTERMINDS 70. MASTERMINDS 71. MASTERMINDS 72. Secrets from the Stove Recipe ContestEntry FormName of Recipe: __________________________________________________________Your Name: Chef__________________________________________________________Address: ___________________________ City: ________________ Zip: ___________Phone Number: _______________________ Cell Number: _______________________E-mail Address: __________________________________________________________I have read and understand all the information provided with the entry form. Boomtown Casino can use the recipe names, photos,and other images for promotional use.Signature: ___________________________________ Date:___________________ MASTERMINDS 73. MASTERMINDS 74. MASTERMINDS 75. MASTERMINDS 76. MASTERMINDS 77. MASTERMINDS 78. //SOCIAL MEDIA 201 CREATING A SOCIAL MEDIA STRATEGY MASTERMINDS