1. //SOCIAL MEDIA 201 CREATING A SOCIAL MEDIA STRATEGYMASTERMINDS

2. MASTERMINDS 3. THE EXPERIMENTATION PHASE// ISENDINGMASTERMINDS 4. // ALIGNYOUR SOCIAL MEDIA STRATEGIES WITH CORPORATE MARKETING OBJECTIVESMASTERMINDS 5. //4 MARKETING OBJECTIVESPERFECT FOR SOCIAL MEDIA Brand AwarenessMASTERMINDS 6. //4 MARKETING OBJECTIVESPERFECT FOR SOCIAL MEDIA Brand Awareness Customer ServiceMASTERMINDS 7. //4 MARKETING OBJECTIVESPERFECT FOR SOCIAL MEDIA Brand Awareness Customer Service Lead GenerationMASTERMINDS 8. //4 MARKETING OBJECTIVESPERFECT FOR SOCIAL MEDIA Brand Awareness Customer Service Lead Generation Community Building/ Increased Brand AffinityMASTERMINDS 9. MASTERMINDS TM 10. //OBJECTIVE #1 - BRAND AWARENESS// DONT Congrats to Jimmy K. on winning $21,000 on Triple Bonus Frenzy today! Yet another big winner! With 1,200 slots, your jackpot could be just a spin away."MASTERMINDS 11. //OBJECTIVE #1 - BRAND AWARENESS// DO Congrats to Jimmy K. on winning $21,000 on Triple Bonus Frenzy today! Yet another big winner! With 1,200 slots, your jackpot could be just a spin away."What would you do with $20 grand? Leave your suggestion here for Jimmy K. because he just scored himself $21,000 on Triple Bonus Frenzy. Rock on Jimmy!MASTERMINDS 12. //OBJECTIVE #1 - BRAND AWARENESS// DONT Dont miss the grand opening of our new steakhouse this month! With a variety of delicacies from seafood to chicken and of course, scrumptious steaks, this beautiful new restaurant has something for every taste bud!" MASTERMINDS 13. //OBJECTIVE #1 - BRAND AWARENESS// DO Dont miss the grand opening of our new steakhouse this month! With a variety of delicacies from seafood to chicken and of course, scrumptious steaks, this beautiful new restaurant has something for every taste bud!"The grand opening of our new steakhouse is so close we can taste it. What is your favorite cut of steak and how do you like it cooked? (Embed food shot and/or a link to the menu)MASTERMINDS 14. //OBJECTIVE #1 - BRAND AWARENESSMASTERMINDS 15. //OBJECTIVE #1 - BRAND AWARENESSMASTERMINDS 16. //OBJECTIVE #1 - BRAND AWARENESSMASTERMINDS 17. //OBJECTIVE #2 - CUSTOMER SERVICESocial Media is the new customer service call center. AND YOURE ON 24/7/365!MASTERMINDS 18. //OBJECTIVE #2 - CUSTOMER SERVICEMASTERMINDS 19. //OBJECTIVE #2 - CUSTOMER SERVICEMASTERMINDS 20. //OBJECTIVE #2 - CUSTOMER SERVICEMASTERMINDS 21. //OBJECTIVE #2 - CUSTOMER SERVICE Be timely Be human Be genuine Acknowledge the customers feelings Guide the conversation offline if it gets complexMASTERMINDS 22. //RESPOND TO POSITIVE POSTSThanks for the kudos. Kind words are always appreciated! :)MASTERMINDS 23. //RESPOND TO POSITIVE POSTSIll be sure to pass on your compliments to the chef!MASTERMINDS 24. //RESPOND TO POSITIVE POSTSIt makes us happy that youre happy!MASTERMINDS 25. //REACTIONS TO NEGATIVE POSTSOuch. Were so sorry to hear about your bad experience. Please email me, I would like to learn more so that we can be sure this never happens again.MASTERMINDS 26. //REACTIONS TO NEGATIVE POSTSThanks everyone for your comments. We are trying to work out the kinks. We are passing this information on to the Executive Chef.MASTERMINDS 27. //REACTIONS TO NEGATIVE POSTSSorry to hear about your run of bad luck. I assure you that using your club card does not change the games odds. Sounds like you need a lucky charm. Anyone have a favorite lucky charm they carry?MASTERMINDS 28. //OBJECTIVE #2 - CUSTOMER SERVICEMASTERMINDS 29. //OBJECTIVE #2 - CUSTOMER SERVICEMASTERMINDS 30. // OBJECTIVE #3 - LEAD GENERATIONSocial media is word-of-mouthON STEROIDS!MASTERMINDS 31. // OBJECTIVE #3 - LEAD GENERATION Social Database Email Database Player Club Membership Inviting TrialMASTERMINDS 32. //OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITYAKALOYALTY PROGRAMMASTERMINDS 33. //OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITYMASTERMINDS 34. //OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITYHit Like if you are as big a Charlie Daniels fan as I am! Maybe Ill run into him tonight! Hey a girl can dream right?MASTERMINDS 35. //OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITYHas anyone stopped by Golds Deli to try out their AMAZING new cupcakes??? I had the strawberry and it was DIVINE!!! What should I try today... Peanut Butter, Red Velvet or Chocolate??MASTERMINDS 36. //OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITYHappy Moo-nday Boomtownies!!! Just wondering...whats your favorite slot machine? I like anything with a bonus round ... makes me feel like I get more bang for my buck ... hehe ... what about you?MASTERMINDS 37. //OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITYMASTERMINDS 38. //OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITYMASTERMINDS 39. //OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITYMASTERMINDS 40. //OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITYBait bucket - wallet or gambling kittyMASTERMINDS 41. //OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITYTwang - gently tugging on a fellow Facebookers rubberband or wristband to say hello and introduce yourself.MASTERMINDS 42. //OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITYStanders - people who always Bait bucket - wallet or gambling kitty stand up to perform their bonuses.MASTERMINDS 43. //OBJECTIVE #4 - COMMUNITY BUILDING &BRAND AFFINITY 71% of community members say they are more likely to purchase from a brand 66% of community members note that the community has made them more loyal to a brand 63% of community members note that they will recommend brand to friends/family Sources: Universal McCann, Exact TargetMASTERMINDS 44. HOW CAN THE// INTEGRATIONOF SOCIAL MEDIA INCREASE THE EFFECTIVENESS OF YOUR CURRENT MARKETING EFFORTS?MASTERMINDS 45. THE// OBJECTIVE: Create awareness for new penny slots at Beau RivageMASTERMINDS 46. THE// CHALLENGES: Beau Rivage brand Did not have the most Did not have the newestMASTERMINDS 47. HOW DID THEY GET PEOPLE// TALKING?MASTERMINDS 48. THEY MADE THEM PART OF THE//STORY.MASTERMINDS 49. MASTERMINDS 50. MASTERMINDS 51. ADVERTISEMENT16th president missing, spotted at Biloxi casino Lure of new penny slots believed to be impossible for Abe to resist. BILOXI Abraham Lincoln has gone missing from his iconic position at Mt. Rushmore, the Lincoln Memorial, and even the vedollar bill. Authorities believe the former U.S. President is currently in Biloxi, Mississippi at Beau Rivage Resort & Casino.Honest Abe abandons stonefaced quartet to nd new slot on the Gulf Coast.hes tryin to win those penny slots, wagers Beau player, Hank. What, with everyone else cashing in on his facewhy shouldnt he get a piece Alleged sightings of the action? have been made of Mr. Lincoln on the Speculation by the authorities Beau Rivage slot local oor. Eyewitnesses further supports a claim to have seen link between the the 64 bearded man surplus of new penny playing the various slot machines and recent penny machines, Lincolns periodically jumping visits to the Resort for joy and shouting & Casino. In fact, Boo-ya, Whos your its rumored that daddy?! and Papa Lincoln was planning needs a new stove an escape to Beau Rivage for some time, pipe hat. and with the resort One Beau patron was now boasting over more than willing to 800 penny machines, put in his two cents it was simply too on the recent Lincoln enticing for him to sightings. I betcha pass up.Rumors had been ying for months, mentioned a worker at the Lincoln Memorial. He was very aware of all the hot, new penny games: Lucky Penny, Goldsh 2, Max Win. We all knew it was only a matter of time beforehe got his hands on those games. The guys a born winner. Sightings are not limited to the slot oor, however. Scores of people have claimed to see him living it up all over Beau Rivage. I saw him at EIGHT75, said oneBeau employee. And let me tell you something. The man can dance. Abes rumored ofcial facebook page, facebook.com/AbeAtBeau, certainly seems to indicate hes having a good time. But hey, its been almost 150 years since the guys last vacation, so if it is really him down there, few could argue that he doesnt deserve it.A man, believed to be Abe Lincoln, plays the new penny slots at Beau Rivage.MASTERMINDS 52. MASTERMINDS 53. MASTERMINDS 54. MASTERMINDS 55. MASTERMINDS 56. MASTERMINDS 57. MASTERMINDS 58. MASTERMINDS 59. MASTERMINDS 60. MASTERMINDS 61. MASTERMINDS 62. MASTERMINDS 63. MASTERMINDS 64. MASTERMINDS 65. THE// OBJECTIVE: Create pre-opening excitement for the remodeled Buffet at Boomtown New OrleansMASTERMINDS 66. THE// CHALLENGES: Limited media budget Community involvementMASTERMINDS 67. HOW DO THEY GET AND KEEP PEOPLE// TALKING?MASTERMINDS 68. THEY MADE THEMPART OF SOMETHING//REAL.MASTERMINDS 69. MASTERMINDS 70. MASTERMINDS 71. MASTERMINDS 72. Secrets from the Stove Recipe Contest Entry Form Name of Recipe: __________________________________________________________ Your Name: Chef__________________________________________________________ Address: ___________________________ City: ________________ Zip: ___________ Phone Number: _______________________ Cell Number: _______________________ E-mail Address: __________________________________________________________I have read and understand all the information provided with the entry form. Boomtown Casino can use the recipe names, photos, and other images for promotional use.Signature: ___________________________________ Date:___________________MASTERMINDS 73. MASTERMINDS 74. MASTERMINDS 75. MASTERMINDS 76. MASTERMINDS 77. MASTERMINDS 78. //SOCIAL MEDIA 201 CREATING A SOCIAL MEDIA STRATEGYMASTERMINDS