How to Use Social Media to Drive Fundraising

SOCIAL MEDIA

Laura B. PoindexterQueenb Creative, LLC

@laurabcreative

Where Are You?Social Media Platforms

3Cs of Social MediaThe Basics

These are the 3 important things you need to address in developing your social media plan.Customer

Who are they and where are they online?Content

What do you have to say/share?Capabilities

What can you do?

CredibilityProspects may not find you on social, but they will look at your profiles.

Audience

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Facebook vs. Email: A Tale of Two Platforms

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Your Advantage:

your authentic connection with your audience

Five Types of People:Leverage Relationships to Inspire Engagement

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SuspectsCustomers

Disinterested

ProspectsRaving Fans

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CredibilitySocial Media Platforms

- Potential donors will look

- Don’t make these mistakes- No consistency- No direction- No variety- No plan- No one is listening- No response

Next Steps:text SOCIALAUDIT to 33444Social Media Profile Checklist

Photo sharing

Video sharingNetworking

Types of social sites

What to Post: Photos, Native Video, Live VideoFrequency: 2-5 times per weekBiggest benefit: Ubiquitous; Advertising platform

Top tips:- Turn on messaging- Use Donate call-to-action button- Try live video

What to Post: Photos, short video, linksFrequency: 5 times per dayBiggest benefit: Speed of connection, one-on-one feel

Top tips- follow influencers and partners- create lists to organize who you are following- keep an eye on trending hashtags

What to Post: announcements, partnerships, press releasesFrequency: 1-3 times per weekBiggest benefit: Connections

Top tips- engage with partners, sponsors, and board

members- completely fill out business profile for SEO- participate in groups- publish on Pulse

What to Post: photos especially of peopleFrequency: 1-3 times per weekBiggest benefit: visual inspiration to connect with audience

Top tips- research relevant hashtags to use in posts- strive for variety- give face to organization

Emotional© 2016 Constant Contact, Inc

What makes content shareable?

Engaging

VisualUseful

VisualsImages and Video are increasingly

important on social media.

1. Create your own2. People love people

3. Visual diversity

1 newsletter becomes:3 blog posts to describe points in-depth3 videos to demonstrate10+ Twitter updates4-8 Facebook updates

- videos, image, blogs

Example: Repurpose Content

Putting it all together…

Putting it all together…

Putting it all together…

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Thank YouText NONPROFIT to 33444

for these slides and additional resources& invite to my monthly free nonprofit webinar