social media 4 business
TRANSCRIPT
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Social Media 4BusinessA System That’s
As Easy As
A B C DAugust 23, 2011
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More Than A Passport
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A Very Powerful Lesson…
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Why Social Media?
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Social Media Statistics
• 9% of consumers can be reachedthrough e-mail only(MarketingSherpa)
• 73% of consumers can be reachedthrough a social network(BazaarVoice)
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Social Media In Australia…
1. Facebook – 12 million UniqueAustralian Visitors (UAVs) permonth
2. YouTube – 10 million3. Blogs – 6.9 million4. Twitter – 2 million5. LinkedIn – 1.8 million
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So, Why Aren’t MoreBusinesses Doing
More WithSocial Media?
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Social Stream System
Align WithYourIdeal
Customer
BecomeThe
Authority
ConsistencyAnd
Timing
DirectYour
Traffic
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Align With Your Customer
• Know your market.– What information are they looking for?– What are they listening out for?– How do they want to feel?
• Create a Persona• Write 50 headlines that would be of
interest to them
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Become The Authority
• What are the Top 100 websites inyour market?
• Who are the People that yourmarket looks up to?
• Be an “Aggregator”• Aggregators get as much credit as
the original author!
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Consistency & Timing
• Establish a routine and stick to it• Post when your market is online?– 11:00am - 3:00pm– 6:00pm - 9:30pm
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Direct Traffic To Your Site
1. Have a well-designed Blog2. Write & post 2 articles per week
• Send people back to your website
3. Create a Sales Page4. Send out 2 promotional posts per
month• Send people back to your Sales Page.
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What Makes a Good Blog?
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What Makes A Good Blog?
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Social Streaming
1. Blog
2. RSS Feed
3. Twitter4. Facebook
Fan Page
5. EmailNewsletter
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What Do You Do Next?
• Get onto all the MAJOR socialnetworks
– Create a consistent Brand & Profile
• 2 Blog Posts per week– 2 hours per week
• Consistent posting on Social Networks– 50 minutes per day
• One Sales Promotion per month
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How To Social StreamAnd Still Get Paid
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