social media 45 minute jan 22 v2
DESCRIPTION
Presentation made to staff about social media on January 22nd.TRANSCRIPT
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
12th February
Det nya medielandskapet – kan universiteten
hitta en plats?
PM Nilsson, VD och chefredaktör för Newsmill
Mars
Forskning och forskare i sociala medier
– hur fungerar det?
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
John Wedderburn – Project Leader Förnyad Webbnä[email protected]
twitter.com/johnwedderburn
www.lu.se/futureweb
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
Vilka av földande använde du?
605 Swedish school leavers, December 2009
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
Om du vill veta mer om studier, skulle du vilja bli kontaktad av ett universitet via:
605 Swedish school leavers, December 2009
www.lu.se/futureweb
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
900 High School Students, US, 2009
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
January – February 2010
Survey of 30 000 students registered in HT 2009 at LU.
Survey of new students later this year
Swedish and International.
We need your input!
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
”Various opinions and discussions shall be encouraged and tolerated….develop an innovative, creative university environment, with space for change…”
Staff Handbook, Lund University
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
Why Should We Use Social Media?• Low cost compared to most other channels
• The barriers to use are low
• Engagement
• Help with meeting the ’3rd uppgift’ and strategic goals
- Engage tax paying citizens with LU
• Create a community around LU- Loyalty
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
How should we use Social Media?
• Conversation
- Being prepared to talk to, and respect, people
• Listening- Monitoring the web and then acting on what people are saying
• Focusing on the ’customer’
- publically asking for feedback
- creating, or participating in, a community
• Redefining our communication channels
- leadership, researchers blogging
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
Social Media/Social Web/Web 2.0/New Media
• Blogs and Micro-blogs – blog platforms, twitter, yammer• Social networking sites – Facebook, Myspace, Linkedin• Wikis - Wikipedia• Social bookmarking/news – Digg, Delicious• Media - YouTube
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
Ranked 137 of 8533799Technorati.com
• Challenging• Controversial
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
nyheter.blogg.lu.se
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
98 posts, 49 Comments
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
Social Networking
• 300 000 000 + users
• 2 700 000 Swedish users
DN.se, Nov 2009
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
http://www.facebook.com/tamu
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
Wikis
• Create a platform for students and staff?
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
Slide 5: Beth Canter, 8 Principles For Using Social Media More Effectively
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
Slide 6: Beth Canter, 8 Principles For Using Social Media More Effectively
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
http://www5.lu.se/o.o.i.s/3570
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
• Time Commitment - ROI
• Privacy issues/Security
- Blurring of personal and private space. Can I freely blog about my job?
• Loss of control
- Comments/content on blogs, content in wikis, facebook
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
Measurement of success –
- number of visits and fans, number of referrals, links to goals on web site etc
- comments per post, conversations, feedback
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
- Recruiting students- Specific campaigns- Creating groups ’class of 2011’- Support during the application process- Persuading people that our product is high quality
- Creating a buzz/visibility - research
- 3rd Mission
- Encouraging internal collaboration- Supporting students and staff- Supporting Alumni
- Listening and learning- Rate our education, comment on our courses- Spotting problems
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
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Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn [email protected]
Will Lion, 2008. Flickr