Social Media: a real example• Samanta Bullock• Brazilian• Former No 1 Wheelchair Tennis Player in Brazil• Doubles Silver Medal 2007 ParaPanAm Games• Best ITF Ranking 44• Model/Actress• Paralympic Opening Ceremony Performer• Housewife• Public Speaker• Woman• Disabled

Website

• Main focus• Platform to promote

myself• Share information

on my work and disability issues

• Evaluate visitors numbers etc

Website: Blog/Partners/Youtube

Facebook Personal Profile

• Friends• Mainly in Portuguese• Private matters• Subscribers

Facebook Fan Page

• Share stories & pictures rapidly

• Professional subjects• Build up network of

contacts• Drive traffic to website

Fan Page

Twitter• Short messages • Different audience• Linked with FB

LinkedIn• Networking with

fellow professionals• Online CV• Different Audience

Contacts

Thank you for your attention

• www.samantabullock.com• https://www.facebook.com

/samantabullockofficial• @SAMABULLOCK