social media- a twiter and facebook strategy

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A presentation about how hotels and large corporations can effectively strategize a way to incorporate social media to their business.

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Page 1: Social Media- A Twiter and Facebook Strategy

Social Media @ Doral Arrowwood

Is It The Future?

Page 2: Social Media- A Twiter and Facebook Strategy

Definition of Twitter…

“Twitter is a free social networking and micro-blogging service that enables its

users to send and read other users' updates known as tweets”

*Think of text messaging as an analogy

-Fast

-Short & Sweet (140 characters max)

-Real Time

Page 3: Social Media- A Twiter and Facebook Strategy

With 30+ various departments within the hotel, each department is knowledgeable to an assorted amount of useful information that will attract a diverse range of followers. By having different departments tweet about information relating to the hotel or to their specific department, we can still use Twitter on a consistent basis. Further, Interacting on a personal level is an important aspect of twitter. By providing tips, news, and information from all around the hotel, we can have a wide range of all different kinds of followers.

The Thesis…

Page 4: Social Media- A Twiter and Facebook Strategy

•Each assigned department will email a “tweet” to a new internal Twitter email 2-3 times per week.

•The tweet will relate to anything they find interesting in their line of work – an article, an interaction with a guest, or anything otherwise interesting.

•Someone will be assigned to check the email on daily basis and copy/paste the tweet into our Twitter account

The Strategy

Page 5: Social Media- A Twiter and Facebook Strategy

The Main Goal To increase the number of people

following our account.

197 Following

181 Followers

301tweets

Page 6: Social Media- A Twiter and Facebook Strategy

How Do We Achieve Our Goal?

•Active & Consistent: Make it part of your daily routine.

•Provide Value: Tips, news, advice, articles

•Teamwork: It’s not just the manager’s who contribute…It’s the whole team

Page 7: Social Media- A Twiter and Facebook Strategy

Golf Department:

“ Just launched a new video of Golf Professional Mitchell Spearman. Learn the proper techniques for a bump & run chip shot…”

F & B:

“Wine of the Month: Pelligrini Chardonnay East End Select: For more info click…”

Catering Department:

“Bring us your vision and let us realize it with you. Our dedicated staff & 5 diamond service will create an unforgettable wedding experience…”

Human Resources:

“Congrats to our newest A team member and manager of the quarter”

or

“Job opening- looking for a qualified & experienced

hostess”

Reservations:

“Announcing our new special- mention twitter while you make a res & the twitter rate is yours!

Bake Shop:

“Just finished baking a cake for the Jones wedding this Saturday. Check it out: (link)”

Mulligans’s:

“Just prepared my personal favorite- our turkey club. Stop by Mulligan’s and I'd be happy to make another for you!- Chef Miguel P.

Examples

Page 8: Social Media- A Twiter and Facebook Strategy

Sending Your Emails [email protected]

140 characters Links- Articles, Tips

Pictures, Videos Discounts, Specials

Page 9: Social Media- A Twiter and Facebook Strategy

What’s Next?

Job Title: Social Media Supervisor-Who’s going to take over?

- (I need to give a Twitter 101 on how it works)

-Responsibilities:

-Check Twitter email daily

-make sure departments are sending there tweets.

-respond to @replies and DM’s

-Promote contests

-Upload pictures

-Check ratio’s

-# of followers, # were following, # of tweet’s

Page 10: Social Media- A Twiter and Facebook Strategy

Conclusion- Twitter

-32.1 million

-“Every hotel and brand should consider Twitter. Even if time proves it to be a passing fad, so what? It costs nothing, it’s easy to learn and extremely quick to use.”

-PR team from Fairmont Hotels & Resorts

Page 11: Social Media- A Twiter and Facebook Strategy

Facebook Fan Page Goal:

Increase our number of fans

Difference between Facebook & Twitter?

1) Invitations

2) A lot vs. A little

Page 12: Social Media- A Twiter and Facebook Strategy

Questions?