social media secrets€¦ · • we are a strategic social partner – our vertical solutions,...
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BLINQ MEDIA - A GANNETT COMPANY • ©
2014 BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE
Social Media
Secrets
Sarah DeVries
VP, Sales
BLiNQ Media
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BLINQ MEDIA - A GANNETT COMPANY • ©
2014 BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE
We create innovative social solutions
• Social marketing is in our DNA - we were one of the first
companies to be designated as Preferred Marketing
Developer (PMD) for Facebook
• We are one of only 5 US companies serving the automotive
industry with both Ads and Insights badges
• 2013 winner of the prestigious PMD INNOVATION AWARD for
our turnkey solution that dynamically delivers location-specific
offers in real time, on a national scale
• We are a strategic social partner – our vertical solutions,
media expertise, and category knowledge deliver tangible,
quantifiable results for our clients
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We create innovative social solutions
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Why Social?
Facebook & Twitter = Scale + Identity
It’s not about the platform
It’s about relationships
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The Influence of Social Media on
Traveling Approximately 1/5 of leisure travelers turn
to social media for inspiration within all
travel categories
Hotels – 23%
Vacation Activities – 22%
Attractions – 21%
Restaurants – 17%
Source: eMarketer
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How do travelers use social media on vacation?
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Source: ETC Digital
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What incentivizes people to use social media while traveling?
6 Source: ETC Digital
34% - The content/imagery was something their friends/family
would enjoy
26% - Rewarded through loyalty/discount
programs
17% - Location/Experience took a photo for
free
17% - Recognized or rewarded by staff at the given
location
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How can you strengthen your
social media efforts?
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Design of a Brand Page
Where are users spending
their time?
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Tips for Organic Engagement
Thumb Stopping Content
Call to Action
Day of Week – Time of Day
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Boosting Viral Posts with Paid
Create a Viral Benchmark
Lather, rinse, repeat
Remember the rule of 20%
Test, optimize, repeat
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Facilitating Selfies
Incentivize
#, #, #
Create the Moment
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Five Steps to a Successful
Social Media Strategy
Five Steps
to a
Successful
Social
Media
Strategy
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1) Understand the Context of Each Platform
FB - Storytelling
Twitter – Absorption
Pinterest – One big “Wish List”
Instagram – Beautiful pictures
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2) Who Is Your Audience?
Facebook Audience Insights
Twitter Search
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3) Content
Twitter Search
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4) Engage!
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5) Methods of Measuring
Social Objectives
Business Objectives
Engagement
Reach
Conversions
Lead-Gen
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Twitter Search
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Thank you!
Sarah DeVries
VP Sales
BLiNQ Media, a G/O Digital Company
605.321.4145
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