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SOCIAL MEDIA ACADEMY

Trainings Offer for 2015

2 Trainings Offer for 2015

INTRODUCTION

The following document is aimed to introduce you with important issues associated with trainings within the Social Media Academy and their professional side

Social Media Academy – training services of Social Media London Style agency founded in 2010 in London. Among others, we specialize in social media, online employer branding. Social Media London Style is the exclusive partner of LinkedIn in EMEA.

So far SMLS has cooperated with brands such as: Aon Hewitt, Citi Handlowy, Ernst & Young, UBS, ABB, Luxsoft and many others.

TABLE OF CONTENTS

02 Introduction

03 Trainings

04 Why Social Media Academy?

05 Possibilities

06 Linkedin Workshop

07 Employer Brandingw Social Media

08 Social Media in Recruitment and HR

09 Social Media in Sales & Marketing

10 Calendar

11 Our Clients

3 Trainings Offer for 2015

TRAININGS

LINKEDIN WORKSHOP

How to use LinkedIn potential in the context of the image of your business, sales of your services, attracting new customers

and the recruitment process

EMPLOYER BRANDING IN SOCIAL MEDIA

How to effectively build a professional image of the employer in Social Media

to attract the best talents from the market.

SOCIAL MEDIA IN RECRUITING AND HR

How to effectively use social media such as Facebook, Twitter, Google+, YouTube,

LinkedIn, Goldenline to search for the right candidates.

SOCIAL MEDIA IN SALES & MARKETING

How to use the potential of Social Media such as Facebook, Twitter, YouTube,

LinkedIn, Goldenline, Google+ to increase the profits of your business.

4 Trainings Offer for 2015

WHY SOCIAL MEDIA ACADEMY?

SMALL TRAINING GROUPS (UP TO 10 PEOPLE)

INDIVIDUAL APPROACH TO PARTICIPANTS

TRAINING IN THE FORM OF WORKSHOPS

TRAININGS ALSO IN ENGLISH

5 Trainings Offer for 2015

POSSIBILITIES

OPEN TRAININGS Trainings are organized in Warsaw.

IN-HOUSE TRAININGUpon your request we can prepare a dedicated training for employees in the company

office. In order to achieve the best results we can also divie training into two parts. As a result, participants will be able to put into practice the knowledge acquired

during the first part.

ONLINE TRAININGRegardless of time and place, we can also provide training for your team live online or in the form of training sessions. This allows your team to gain knowledge at the

most appropriate time.-

Within all trainings we provide training materials and support after the training (by e-mail, phone).

6 Trainings Offer for 2015

LINKEDIN WORKSHOP

DURING THIS TRAINING YOU WILL LEARN HOW:• Exploit LinkedIn potential in the context of the image of your business, sales of your services,

attracting new customers and the recruitment process

Build efficient and friendly personal profile for search engines that will attract to your business new clients and candidates

Build your reputation by company profile, employee profiles, LinkedIn groups, discussions and other applications

•

•

• Should look like your company profile that will attract new customers and competentcandidates

• Use of advanced search method in order to find suitable candidates (X-ray search)

• Effectively create employer branding online

THIS TRAINING IS ADDRESSED PRIMARILY TO PEOPLE WORKING IN THE RECRUITMENT AND IN PARTICULAR TO:• Recruitment agencies

• Recruiters

• Employees of Human Resources, Employer Branding and Talent Management Departments

• All those wishing to expand their knowledge about using social media in recruitment and HR

Price: 799,00 zł net+ 23 % VAT per person

(price includes training, certificate, printed materials, coffee and tea, lunch) 8h

duration

LinkedIn is the most popular recruitment portal in the world. At the moment there are registered over 270 million professionals from almost all industries around the world. During our training we will teach you how to properly and effectively maximize the use of LinkedIn in the recruitment process.

Did you know that 96% aaof candidates seeking jobs validates the information about employers on the internet, and 55% of them in social media? What is your image as an employer in social media? Is it a part of your employer branding strategy? Are you part of a global social media revolution which currently takes place and are you using it for the benefit of your employer branding thereby attracting the best talent from the market?

7 Trainings Offer for 2015

EMPLOYER BRANDING IN SOCIAL MEDIA

DURING THIS TRAINING YOU WILL LEARN HOW:• Effectively build a professional image of the employer in social media attracting the best talent

from the market

• Develop a strategy for the presence of your employer branding in social media

• Build a community around your employer braning

• What to communicate, how to measure your actions, and how you benchmark with your competition

• Which social media channels to choose to be most compatible with your needs and getting a group of people, especially those which depend

• Effectively present EVP in social media

THIS TRAINING IS ADDRESSED PRIMARILY TO PEOPLE WORKING IN THE RECRUITMENT AND IN PARTICULAR TO:• Employees of Employer Branding, Talent Management Departments

• All those wishing to expand their knowledge about using social media in Employer Branding

Price: 999,00 zł net+ 23 % VAT per person(price includes training, certificate, printed materials, coffee and tea, lunch) 8h

duration

Development of new technologies, in particular the development of social media requires a diffe-rent approach from recruiters in methods and practices to seek new candidates on behalf of their clients. Social media enable faster, cheaper and more efficient reach the right candidates. Curren-tly, more than 80% of employers in Polandthe use social media in recruitment. Do you also effecti-vely you use social media to search for the right candidates? Social media will soon become the most important method of search.

8 Trainings Offer for 2015

SOCIAL MEDIA IN RECRUITMENT AND HR

DURING THIS TRAINING YOU WILL LEARN HOW:• Effectively use of social media such as Facebook, Twitter, Google +, YouTube,

LinkedIn, Goldenline to search for the right candidates

•

• Build a professional image of the employer in the internet

Enhance the reputation of both the company and its consultants

Build proper profile friendly for search engines

•

• Use of advanced search method in order to find best candidates

Build a community of qualified candidates around your business•

• Contact via the various social media channels with potential candidates in an appropriate manner consistent with the best standards

• Effectively announce new jobs in the free and viral way.

THIS TRAINING IS ADDRESSED PRIMARILY TO PEOPLE WORKING IN THE RECRUITMENT AND IN PARTICULAR TO:• Recruitment agencies

• Recruiters

• Employees of Human Resources, Employer Branding and Talent Management Departments

• All those wishing to expand their knowledge about using social media in recruitment and HR

Price: 999,00 zł net+ 23 % VAT per person(price includes training, certificate, printed materials, coffee and tea, lunch) 8h

duration

Social media completely transformed the way we communicate, share our views and feelings. In recommendation of friends, which is already happening in social media believes 90% of people, and for comparison - a promotional campaign through sms believes only 24% of people. Nowadays leading names or their brands can not afford the absence in social media. We will teach you how to be present in them effectively.

9 Trainings Offer for 2015

SOCIAL MEDIA IN SALES & MARKETING

DURING THIS TRAINING YOU WILL LEARN HOW:• Exploit the potential of Social Media such as Facebook, YouTube, Twitter, LinkedIn, Goldenline,

Google + to increase the profits of your business

• Raise public awareness of your brand and sales of your products using social media

Build a community around your company•

• Properly manage the community around your brand and how to communicate with it

In a free and viral way promote your company and its products•

• What tools you can use to measure the effectiveness of your activities in social media

What applications you can use to increase the attractiveness of the company's profile•

• How to create a promotional campaign in social media

How to take care about the reputation of your company and its products in social media•

THIS TRAINING IS ADDRESSED PRIMARILY TO PEOPLE WORKING IN THE SALES AND MARKETING AND IN PARTICULAR TO:• Employees of marketing, PR and e-PR departaments

Owners of small and medium-sized businesses•

• Anyone interested in gaining or broading their knowledge of social media

Price: 799,00 zł net+ 23 % VAT per person(price includes training, certificate, printed materials, coffee and tea, lunch)

8hduration

10 Trainings Offer for 2015

CALENDAR

9th of January 2015 (Warsaw)13th of February 2015 (Warsaw)

of March 2015 (Warsaw)of April 2015 (Warsaw)of May 2015 (Warsaw)of June 2015 (Warsaw)

6th3rd7th3rd

IN SOCIAL MEDIA

LINKEDIN WORKSHOP

EMPLOYER BRANDING

SOCIAL MEDIA IN RECRUITMENT AND HR

SOCIAL MEDIA IN SALES & MARKETING

23rd of January 2015 (Warsaw)27th of February 2015 (Warsaw)

of March 2015 (Warsaw)of April 2015 (Warsaw)of May 2015 (Warsaw)

20th16th21st

30th of January 2015 (Warsaw)

24th of June 2015 (Warsaw)

of March 2015 (Warsaw)of April 2015 (Warsaw)of May 2015 (Warsaw)

27th30th28th

16th of January 2015 (Warsaw)20th of February 2015 (Warsaw)

of March 2015 (Warsaw)of April 2015 (Warsaw)

of May 2015 (Warsaw)of June 2015 (Warsaw)

13th9th14th10th

OUR CLIENTS

11 Trainings Offer for 2015

FEEDBACK

„This workshop was pretty interesting to me. i’ve learned couple of things which i

pass on to the team.”

Agata Furman,

„Very interesting. t eaches about options normally you are not aware of. Gives good overview of tools and how

to use them to your adventage.”

Anna Rynkiewicz,HR Business Partner, CBRE Corporate Outsourcing

„Very practical and many useful information about s ocial Media in general.”

Magdalena Kościuk,Head of HR, Action S.A.

12 Trainings Offer for 2015

Social Media London Style Sp. z o.o.ul. Jankowicka 39

43-100 Tychy

tel: 798 357 500e-mail: info@smacademy.pl

www.smacademy.pl

Biuro Handloweul. Chmielna 2/3100-020 Warszawa