social media activities for viral campaigns

Digital Media MarketingPrabhu Ram & Maanasi RK

Activities & Reports

© ABB GroupApril 22, 2023 | Slide 2

7 Types of Spending in Digital Marketing

Dfdfddfdf

Contextual Targeting Behavioral Targeting Demographic Targeting Day part Targeting

Digital Platform

| Slide 2

© ABB Group

Affinity Targeting

Purchase Based Category Targeting

Geographic Targeting

Remarketing


AdWords & Ranking for Industrial Keywords in Google

| Slide 3

© ABB Group

Effort : • Good content,

• SEO tactics ,

• Adwords monitoring


Graphical Banner Ads

| Slide 4

© ABB Group


Facebook Marketing

| Slide 5

© ABB Group

Sex, Age, Income, Status, Location, Work

F offers an excellent

platform for targeting

as per the user profile


Facebook Marketing – RobotStudio Campaign

| Slide 6

© ABB Group


Facebook PerformanceNovember 2013

| Slide 7

© ABB Group

Added +348 Likes in the month

Total: 5079 ( November 30)

Thermal Spraying with Praxair TAFA


Twitter Performance

In November added +127

Total: 3079 ( 30 November )


Google+ Performance

| Slide 9

© ABB Group

In November added + 52

In Circles Total: 497 ( 30 November )


Market Share of Voice ( ABB Brand vs Competitor )

| Slide 10

© ABB Group

MSV ABB Robotics: 55.8


Update in LinkedIn

| Slide 11

© ABB Group

3

4

5

* Where no corporate account exists, the biggest similar account has been used

Likes Klout Followers Subscribers

KUKA 33708 43 2632 2,695

YASKAWA 1214 47 2051 2149

Fanuc 6982 54 8468 3784

ABB Robotics

5437 56 3237 5553

ABB Robotics N/A

2920 45 5166 XX

Monthly Dashboard Report

social media activities for viral campaigns

Documents