social media adoption and change management
TRANSCRIPT
Social Media Adoption and Change Management
Nick O’Doherty
Social Media Adoption and Change Management
Nick O’DohertyCormac Heron
Social Media Adoption and Change Management
Nick O’DohertyCormac Heron Bright Beehivewww.brightbeehive.com
Change is Change isn’t
Change happens if: D x V x F > R
D x V x F > Ro +Rpesistanceissatisfaction ision of how
with the current state
things could be
irst steps esistance
organisational
personal
1 / 9 / 90 rule
1 / 9 / 90 / 900 rule
What stops people contributing?
•I don’t know how•Who'd listen to me •I have nothing important to say•I'll be shot down and feel stupid •Who am I writing for?
How do you overcome their reluctance?
•Training•Start by listening•Blank page syndrome•View post as start not finish•Questions v Answers•Write for yourself
Organisational Resistance
Benefits f v CostsPriorities v Resources
Organisational Resistance
How Many Balls Can You Keep In The Air?
Stakeholder management
Stakeholder group any group affected by the change
•What is their position now?
•Where does it need to be?
•How will we move it?
Overcoming Organisational Resistance
Don’t try to boil the ocean
Go Viral
Dissatisfaction: Change Happens if D x V x F > R
Status Quo•Not all will be dissatisfied•Frying Pan and Fire
Leadership
Vision: Change Happens if D x V x F > R
Same vision for allMaybe expressed differently
First Steps: Change Happens if D x V x F > R
•Maximise Confidence•Minimise Confusion
•Viral Opportunity•Outside Help 1st Time
Notice to Students
10:00 Lecture on Saline Drips moved to LR3 main campus. Take bus 124 from outside this building 4 stops North, then enter university main doors and proceed to back of beyond, dissapparate ........
Example
Change happens when
D x V x F > R
Organisational Resistance
Images from FlickrDandelion: http://www.flickr.com/photos/cobalt/434476852/ Rocket launch: http://www.flickr.com/photos/28634332@N05/4054720616/Melting Glacier: http://www.flickr.com/photos/peternijenhuis/202937156/Thinking man: http://www.flickr.com/photos/jacockshaw/3201740539/Listening Man: http://www.flickr.com/photos/rocketboom/4347579307/Balance Scales: http://www.flickr.com/photos/61056899@N06/5751301741/Juggler: http://www.flickr.com/photos/spjwebster/3357973530/Group: http://www.flickr.com/photos/84123084@N00/2449552585/Boiling Ocean: http://www.flickr.com/photos/area53/4985647730/Dissatisfied Gorilla: http://www.flickr.com/photos/suneko/373337322/Vision of Sunset island: http://www.flickr.com/photos/macorig/2050529662/ Footprints in the sand: http://www.flickr.com/photos/atomicf4i/2541443089/
Thank you for your timeIf you’d like to continue the conversation but can’t catch Cormac or me today, you can contact us as follows
www.brightbhive.com/blog
[email protected] [email protected]
@nickodoherty@cormacheron