S O C I A L M E D I A A G E N C YTaylor Farms Report (April 2017)

I N F L U E N C E R C A M PA I G N SIn a continued effort to position Taylor Farms as the go-to brand for healthy products & recipe ideas for every meal, we worked with influencers to educate audiences on how to make healthy choices all day long, starting with breakfast. We worked with 4 culinary Influencers to create breakfast and brunch recipes surrounding the Easter holiday:• So far the content has received 612,554 Impressions and

~7,811 engagements. Recipes include Eggs Florentine Bagel, Pulled Pork Veggie Hash and Arugula Chimichurri, Huevos Rancheros Breakfast Salad and a Five Onion Tart with Arugula.

• During the month of May, we are enlisting influencers to create salads for National Salad Month.

A P R I L R E P O RT

FA C E B O O K P E R F O R M A N C EPerformance Period (4/1 - 4/30/17):KEY METRICS: Total Followers:

Followers Gained: Monthly Page Impressions:

Average Engagement/Post: KEY TAKEAWAYS:• Facebook following and

engagement have seen an impactful boost, with an increase in following of 6% and an increase in engagement of 153%.

• Recipes videos and Farmstar Living sweepstakes have contributed high engagement numbers.

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Followers:16,517

552 (increased by 153%)

+931 (increased by 6%)

16,517

156, 903 (increased by 13%)

Nov ‘16 Dec ‘16

Followers:12,912

Jan ‘16 Feb ‘16

Total Engagement

Mar ‘16 Apr ‘16

TO P P E R F O R M I N G P O S T SPerformance Period (4/1 - 4/30/17):

#1 #2 #3

Total Engagements Total EngagementsTotal Engagements 4,561 3924,784

Content Type: Ribbon Cutting Taylor Farms Gonzales Facility

Content Type: Giveaway Content Type: Taylor Farms Powering a Sustainable Future Video

Reach 8,116 Reach 5,763Reach 12,918

A P R I L R E P O RT

KEY METRICS: Total Followers:

Followers Gained: Average Engagement/Post:

KEY TAKEAWAYS:• Follower count has seen a high

boost of 19% due to the various social activations such as Sweepstakes with Farmstar Living, CA Grown Takeover, and Influencer Recipes.

• Engagement remains steady with an average of 116 engagements per post which is an indication that we are posting content that resonates with our audiences.

I N S TA G R A M P E R F O R M A N C EPerformance Period (4/1 - 4/30/17):

Followers:7,936

Followers:3,671

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7,936

+1,270 (increased by 19%)

Total Engagement

116 (increased by 0.9%)

Copy: Be sure to follow @cagrownofficial for our Instagram takeover this weekend! We'll give you a glimpse into the art of growing. #TaylorFarms Type: In The Field

TO P P E R F O R M I N G P O S T SPerformance Period (4/1 - 4/30/17):

#1 #2 #3

Total Engagements Total Engagements Total Engagements201 189 182

Copy: We hope your weekend is as sweet as our butter lettuce! | Photo via @allipuraphotography | #TaylorFarms Type: In The Field

Copy: This is your not-so-subtle hint to include greens into your diet this weekend! | Photo by @allipuraphotography | #TaylorFarms Type: In The Field

P I N T E R E S T R E P O RT

P I N T E R E S T P E R F O R M A N C EPerformance Period (4/1 - 4/30/17):

Followers:2,000

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KEY METRICS: Total Followers:

Followers Gained: Profile Repins:Clicks to Website:

KEY TAKEAWAYS:• Pinterest following continues to

grow with an increase of 11%. Repins have increased by an unprecedented 227% as we keep pinning images that tie in with the seasons. Clicks have slightly decreased but we expect to see an increase with the National Salad Month content.

4,461

+447 (increased by 11%)

Total Engagement

229 (increased by 227%)

189 (decreased by 16%)

Nov ‘16 Dec ‘16 Jan ‘17 Feb ‘17

Followers:4,461

Mar ‘17 Apr ‘17

D I G I TA L M E D I A A G E N C Y

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