social media: an introduction to useful tools for academics

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Social media: introduction to useful tools for academics Friday 28 th November 2014 Tanya Williamson

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Page 1: Social media: an introduction to useful tools for academics

Social media: introduction to useful tools for academics

Friday 28th November 2014Tanya Williamson

Page 2: Social media: an introduction to useful tools for academics

Overview

1. About social media

2. Discussion: The potential benefits

3. Introduction to useful social media tools

4. Practical: Exploration of tools

5. Feedback to group

6. Discussion: The potential pitfalls

7. Engagement and impact

Page 3: Social media: an introduction to useful tools for academics

About social media

Social media

Digital services, websites,

apps, cloud-based

Sharing and

creating content

Create user

profiles

Networking and communicating

Generates usage data

Page 4: Social media: an introduction to useful tools for academics

• Connect and share with others

• Reduce isolation of solo researchers

• Keep up to date

• Improve traffic to your other web content

• Continue to use if/when you leave this Institution

• Break down hierarchies

• From broadcasting to engagement

What are the potential benefits?

Page 5: Social media: an introduction to useful tools for academics

One which stands out is Twitter

Communication(All social media are about communication!)

• Follow interesting accounts @lancasterunilib

• Keep up to date• Search tweets and save

searches• Aggregate tweets or take

part in ‘tweetchats’ using hashtags #acrwri

• Make lists of accounts• Share, converse, ask, link

to other web content

Page 6: Social media: an introduction to useful tools for academics

Has anyone heard of YouTube?!

Video sharing

• Subscribe to and create channels

• Upload and share videos• Very popular information

source for ANY topic• Search for and share useful

videos• Share your own knowledge

and comments

Page 7: Social media: an introduction to useful tools for academics

Aimed at academics and researchers:

Academia.edu ResearchGate Piirus

Profiles and networks

• Find others with similar interests• Share outputs, expertise, posts, questions and answers• Build social networks based on affiliation, discipline,

methodology• Increase opportunity for collaboration• Analytics

Page 8: Social media: an introduction to useful tools for academics

SlideShare

Presentation sharing

• Easily upload your presentation to share with others

• Search for other interesting presentations

• Use alongside other social media tools

Creating, storing and sharing presentationsPrezi, Emaze

Page 9: Social media: an introduction to useful tools for academics

Gather, store, share and cite your reading. Both require additional download of software.

Mendeley Zotero

Reading and referencing

Page 10: Social media: an introduction to useful tools for academics

Figshare

Data and code sharing

• Easily upload your datasets, figures, images etc

• Each will be assigned a DOI and will be easy to share and cite

• Search for data (including negative data) and figures

Github Collaborate and share code

Page 11: Social media: an introduction to useful tools for academics

Eventbrite Lanyrd

Events

• Find and create events in your area or on a topic• Easily manage events• Tie in with other social media tools• Lanyrd enables sharing of presentations, profiles and follow up

Page 12: Social media: an introduction to useful tools for academics

Practical

Timing Activity

15 minutes • Choose a tool to explore• Read the ‘About’ page or take a tour of the features• Create a profile• Explore!

• Try searching for people, your department, association, or activity in an area of interest to you.

• Was it easy to find something interesting?• Did you find anything useful?• How could YOU use this tool?

15 minutes Feedback to the group

Page 13: Social media: an introduction to useful tools for academics

• Share with the group your first impressions of the social media tool you explored

• Would you go back to explore it further?

• Can you anticipate any drawbacks?

Feedback

Page 14: Social media: an introduction to useful tools for academics

• Privacy and the blurring of boundaries between personal and professional use

• The risk of jeopardising their career through injudicious use of social media

• Lack of credibility

• The quality of the content they posted

• Time pressures

• Social media use becoming an obligation

• Becoming a target of attack

• Too much self-promotion by others

• Possible plagiarism of their ideas

• Commercialisation of content and copyright issuesFrom Lupton, 'Feeling better connected' Social media us by academics' (2014)#

• Be aware of University advice: http://www.lancaster.ac.uk/iss/security/training/social-networking/

What are the potential pitfalls?

Page 15: Social media: an introduction to useful tools for academics

• Altmetrics: metrics based on the social web

• Track how many times a research paper (or any other digital content with a DOI) receives ‘attention’

Engagement and impact?

ImpactStoryAltmetric