social media analysis of 2017 punjab election

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Page 1: Social Media Analysis Of 2017 Punjab Election

Social Media Analysis Of

2017 Punjab Election

by

Page 2: Social Media Analysis Of 2017 Punjab Election

The use of social media in political campaigns became trend after the victory of BJP in

2014 Lok Sabha elections. BJP used social media extensively to promote their election

messages. It worked so well that BJP won 282 seats.

What Modi did in 2014, Nitish Kumar did in Bihar. Social media has become the best

weapon for electoral battlefield. Every political party has deployed social media to

achieve their objectives. Punjab State elections were no exception.

In this report, we tracked social media activity of the political candidates in Punjab,

using our in-house social media analytic tool, Vaizle. We tried see how they are

using social media platforms to lure voters to their side.

Data Timeline

1 December 2016 - 14 February 2017

Political parties covered

Platforms tracked

Channel share in content

Twitter was the most popular choice for the political leaders when sharing content. 57%

of total content was shared on Twitter followed by Facebook which accounted for 43%

of total posts.

Candidates activity

SAD's candidates combined with those of BJP turned out to be the most active on

social media. They were followed by AAP and Congress candidates respectively.

Overview

Contact Us for More Social Media Campaign Data

43%

34.95%

Facebook

AAP

57%Twitter

39.78%SAD+BJP

25.26%Congress

Page 3: Social Media Analysis Of 2017 Punjab Election

Top 5 active political candidates of social media Top 5 candidates of SAD+BJP active on social media

In the top 5 most active candidates on social media, top 3 were from SAD. That's why we tried to see the top 5 candidates from SAD.

Popular hashtags used by party candidatesCongress was strategic with their hashtag strategy. They used #Punjab hashtag

89 times during the election campaign to lure voters.

Social Media Analysis Of 2017 Punjab Election

Contact Us for More Social Media Campaign Data

Parveen Bansal(BJP)

Lakhbir Singh Rai(AAP)

Ranjit Singh Gill(SAD)

Ha

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tag

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100

80

60

40

20

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AP

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#P

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jab

Sukhbir Badal(SAD)

Captain Amrinder Singh(Congress)

Sukhbir Badal Manoranjan Kalia

Ranjit Singh Gill Ranjit Singh Dhillon

Parveen Bansal

1 4

2 5

3

Sukhbir Singh Badal topped the total activity chart.

1008 posts His profile posted followed by his party member

Ranjit Singh Gill 559 posts.with

1008 Posts

1008 Posts

559 Posts

514 Posts

465 Posts

460 Posts

451 Posts

559 Posts 322 Posts

514 Posts

Page 4: Social Media Analysis Of 2017 Punjab Election

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Social Media Analysis Of 2017 Punjab Election

Top 5 hashtags used by AAP Top 5 hashtags used by SAD+BJPTop 5 hashtags used by Congress

Contact Us for More Social Media Campaign Data

Page 5: Social Media Analysis Of 2017 Punjab Election

Total engagement of political candidates

Congress emerged as the leader in total engagement segment followed by SAD+BJP.

Congress candidates received more than 50% of total engagements.

Congress candidates received more than 50% of total engagements.

Top 5 candidates with engagements

Social Media Analysis Of 2017 Punjab Election

Applause (like + favorite)With 31,39,628 applauses, Congress topped the total applause chart

among all the political parties.

Amplification (shares + retweets) Again topping the amplification chart, Congress received a total

amplification of 2,54,989

33.03%

15.82%

SAD+BJP

AAP

51.15%Congress

Baljindar Kaur(AAP)

Sukhbir Badal(SAD)

Ravneet Singh Bittu(Congress)

Vijay Inder Singla(Congress)

Captain Amrinder Singh(Congress)

Sukhbir Singh Badal leads the engagement segments

78264 205864Applause: Amplification:

Contact Us for More Social Media Campaign Data

11,66,414 (Likes + Share + Comments)

7,73,593 (Likes + Share + Comments)

2,16,274 (Likes + Share + Comments)

2,12,029 (Likes + Share + Comments)

2,07,281 (Likes + Share + Comments)

Page 6: Social Media Analysis Of 2017 Punjab Election

Total video engagement by political parties Top 5 candidates with video engagement

Social Media Analysis Of 2017 Punjab Election

Ravneet Singh Bittu(Congress)

Vijay Inder Singla(Congress)

Parambans Singh(SAD)

Sukhbir Badal(SAD)

Captain Amrinder Singh(Congress)

Sukhbir Singh Badal topped the video segments.

Total video engagement received by Sukhbir Singh Badal is 446144

32.77%

19.31%

SAD+BJP

AAP

47.92%Congress

Contact Us for More Social Media Campaign Data

Congress 47.92% topped the video engagement chart by receiving of total

video engagement in the category.

4,46,144 (Likes + Share + Comments)

2,38,736 (Likes + Share + Comments)

1,07,191 (Likes + Share + Comments)

66,034 (Likes + Share + Comments)

14,718 (Likes + Share + Comments)

Page 7: Social Media Analysis Of 2017 Punjab Election

Contact Us for More Social Media Campaign Data

The Ultimate Battle

Constituency

Other Contestants

Jalalabad

Leading

Constituency

Other Contestants

Lambi

Leading

Sukhbir Badal received 3.3 times more engagement than Bhagwant Mann and Ravneet singh Siddhu combined.

Capt. Amrinder SIngh got 7 times more enagement than Prakash singh Badal & Jarnail Singh combined.

Page 8: Social Media Analysis Of 2017 Punjab Election

The Influence

Contact Us for More Social Media Campaign Data

1

2

43

5

6

7

8

911

151617

12

13

14

18

1920

21

22

10

Pathankot

Gurdaspur

Hoshiarpur

Amritsar

Kapurthala

Jalandhar

Taran Taran

NawanShehar

Ludhiana

Rupnagar

Moga

Firozpur

Faridkot

Barnala

Bathinda

Muktsar

Fazilka

Mansa

Sangrur

Patiala

Fatehgarh Sahib

SAS Nagar

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

21.

22.

The district map of Punjab and each color depicts which political party

had the most influence across social media in the corresponding district.

In these districts, the social media battle was close. If Congress is able to

win the seats from these areas, the election tides will turn into their favor.

Regions to watch out for

Congress

SAD and BJP

AAP

Neutral with no political party dominating

Amritsar

Firozpur

Mansa

Barnala

Kapurthala

Gurdaspur

Patiala

Jalalabad

Page 9: Social Media Analysis Of 2017 Punjab Election

Engagement per activity

Congress received the highest engagement per activity.

Expected results based on social media analysis

Social Media Analysis Of 2017 Punjab Election

Ha

sh

tag

Co

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t

800

700

600

500

400

300

200

100

0

Party Seats

Congress

SAD+BJP

AAP

Others

42-50

39-46

27-36

0-1

Contact Us for More Social Media Campaign Data

Co

ng

res

s

SA

D+

BJ

P

AA

P

2017 Punjab Assembly election gives insights into political candidates' behavior on

social media during the election campaign time.

Twitter was preferred as the most popular platform for sharing content by the

political parties. Political candidates are actively using hashtags to reach out the

targeted voters. On the other hand, Facebook platform is used by the political

candidates to share video content.

Congress is still the favorite among the voters. The engagement per activity of

Congress is double than that of all the other parties combined. This might be due

to the use of the Facebook platform.

SAD+BJP have given a tough fight to the congress. Whereas, AAP party candidates did

not perform well on social media.

If these social media results turn real, Congress will lead in the 2017 Assembly election but no party will get majority.

Conclusion

Page 10: Social Media Analysis Of 2017 Punjab Election

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Disclaimer: This report has been developed using our in-house tool, Vaizle. As much as we have tried to make the report error free, error in data may occur for multiple reasons. This report has been created for the sole purpose of understanding how social media is influencing and becoming a driver of political promotions. We DO NOT take responsibility for any error in data or its representation or any loss caused due it.