social media analysis of 2017 punjab election

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  1. 1. Social Media Analysis Of 2017 Punjab Election by
  2. 2. The use of social media in political campaigns became trend after the victory of BJP in 2014 Lok Sabha elections. BJP used social media extensively to promote their election messages. It worked so well that BJP won 282 seats. What Modi did in 2014, Nitish Kumar did in Bihar. Social media has become the best weapon for electoral battleeld. Every political party has deployed social media to achieve their objectives. Punjab State elections were no exception. In this report, we tracked social media activity of the political candidates in Punjab, using our in-house social media analytic tool, Vaizle. We tried see how they are using social media platforms to lure voters to their side. Data Timeline 1 December 2016 - 14 February 2017 Political parties covered Platforms tracked Channel share in content Twitter was the most popular choice for the political leaders when sharing content. 57% of total content was shared on Twitter followed by Facebook which accounted for 43% of total posts. Candidates activity SAD's candidates combined with those of BJP turned out to be the most active on social media. They were followed by AAP and Congress candidates respectively. Overview Contact Us for More Social Media Campaign Data 43% 34.95% Facebook AAP 57% Twitter 39.78% SAD+BJP 25.26% Congress
  3. 3. Top 5 active political candidates of social media Top 5 candidates of SAD+BJP active on social media In the top 5 most active candidates on social media, top 3 were from SAD. That's why we tried to see the top 5 candidates from SAD. Popular hashtags used by party candidates Congress was strategic with their hashtag strategy. They used #Punjab hashtag 89 times during the election campaign to lure voters. Social Media Analysis Of 2017 Punjab Election Contact Us for More Social Media Campaign Data Parveen Bansal (BJP) Lakhbir Singh Rai (AAP) Ranjit Singh Gill (SAD) HashtagCount 100 80 60 40 20 0 #manifesto #AAPPunjab17 #PakkeJhaaduWale #Congress #Punjab Sukhbir Badal (SAD) Captain Amrinder Singh (Congress) Sukhbir Badal Manoranjan Kalia Ranjit Singh Gill Ranjit Singh Dhillon Parveen Bansal 1 4 2 5 3 Sukhbir Singh Badal topped the total activity chart. 1008 postsHis prole posted followed by his party member Ranjit Singh Gill 559 posts.with 1008 Posts 1008 Posts 559 Posts 514 Posts 465 Posts 460 Posts 451 Posts 559 Posts 322 Posts 514 Posts
  4. 4. HashtagCount HashtagCount 100 80 60 40 20 0 100 80 60 40 20 0 #Punjab #Congress #manifesto #SAD #Badal #MissionFateh2017 #ChacheDiChaped #AkaliDalManifesto2017 #GurbaniDivas #AkaliDal2017 HashtagCount 100 80 60 40 20 0 #PakkeJhaaduWale #AAPPunjab117 #PunjabInqlaab #JhaaduWale #SpecialManifesto4Punjab Social Media Analysis Of 2017 Punjab Election Top 5 hashtags used by AAP Top 5 hashtags used by SAD+BJPTop 5 hashtags used by Congress Contact Us for More Social Media Campaign Data
  5. 5. Total engagement of political candidates Congress emerged as the leader in total engagement segment followed by SAD+BJP. Congress candidates received more than 50% of total engagements. Congress candidates received more than 50% of total engagements. Top 5 candidates with engagements Social Media Analysis Of 2017 Punjab Election Applause (like + favorite) With 31,39,628 applauses, Congress topped the total applause chart among all the political parties. Amplication (shares + retweets) Again topping the amplication chart, Congress received a total amplication of 2,54,989 33.03% 15.82% SAD+BJP AAP 51.15% Congress Baljindar Kaur (AAP) Sukhbir Badal (SAD) Ravneet Singh Bittu (Congress) Vijay Inder Singla (Congress) Captain Amrinder Singh (Congress) Sukhbir Singh Badal leads the engagement segments 78264 205864Applause: Amplication: Contact Us for More Social Media Campaign Data 11,66,414 (Likes + Share + Comments) 7,73,593 (Likes + Share + Comments) 2,16,274 (Likes + Share + Comments) 2,12,029 (Likes + Share + Comments) 2,07,281 (Likes + Share + Comments)
  6. 6. Total video engagement by political parties Top 5 candidates with video engagement Social Media Analysis Of 2017 Punjab Election Ravneet Singh Bittu (Congress) Vijay Inder Singla (Congress) Parambans Singh (SAD) Sukhbir Badal (SAD) Captain Amrinder Singh (Congress) Sukhbir Singh Badal topped the video segments. Total video engagement received by Sukhbir Singh Badal is 446144 32.77% 19.31% SAD+BJP AAP 47.92% Congress Contact Us for More Social Media Campaign Data Congress 47.92%topped the video engagement chart by receiving of total video engagement in the category. 4,46,144 (Likes + Share + Comments) 2,38,736 (Likes + Share + Comments) 1,07,191 (Likes + Share + Comments) 66,034 (Likes + Share + Comments) 14,718 (Likes + Share + Comments)
  7. 7. Contact Us for More Social Media Campaign Data The Ultimate Battle Constituency Other Contestants Jalalabad Leading Constituency Other Contestants Lambi Leading Sukhbir Badal received 3.3 times more engagement than Bhagwant Mann and Ravneet singh Siddhu combined. Capt. Amrinder SIngh got 7 times more enagement than Prakash singh Badal & Jarnail Singh combined.
  8. 8. The Inuence Contact Us for More Social Media Campaign Data 1 2 4 3 5 6 7 8 9 11 15 1617 12 13 14 18 19 20 21 22 10 Pathankot Gurdaspur Hoshiarpur Amritsar Kapurthala Jalandhar Taran Taran NawanShehar Ludhiana Rupnagar Moga Firozpur Faridkot Barnala Bathinda Muktsar Fazilka Mansa Sangrur Patiala Fatehgarh Sahib SAS Nagar 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. The district map of Punjab and each color depicts which political party had the most inuence across social media in the corresponding district. In these districts, the social media battle was close. If Congress is able to win the seats from these areas, the election tides will turn into their favor. Regions to watch out for Congress SAD and BJP AAP Neutral with no political party dominating Amritsar Firozpur Mansa Barnala Kapurthala Gurdaspur Patiala Jalalabad
  9. 9. Engagement per activity Congress received the highest engagement per activity. Expected results based on social media analysis Social Media Analysis Of 2017 Punjab Election HashtagCount 800 700 600 500 400 300 200 100 0 Party Seats Congress SAD+BJP AAP Others 42-50 39-46 27-36 0-1 Contact Us for More Social Media Campaign Data Congress SAD+BJP AAP 2017 Punjab Assembly election gives insights into political candidates' behavior on social media during the election campaign time. Twitter was preferred as the most popular platform for sharing content by the political parties. Political candidates are actively using hashtags to reach out the targeted voters. On the other hand, Facebook platform is used by the political candidates to share video content. Congress is still the favorite among the voters. The engagement per activity of Congress is double than that of all the other parties combined. This might be due to the use of the Facebook platform. SAD+BJP have given a tough ght to the congress. Whereas, AAP party candidates did not perform well on social media. If these social media results turn real, Congress will lead in the 2017 Assembly election but no party will get majority. Conclusion
  10. 10. Subscribe to XOR Labs Blog and get latest digital marketing news, trends, and insights. Have any digital marketing questions or a problem that you want to solve through digital marketing? XOR Labs is a digital marketing company specializing in social media, content, and display marketing. We help businesses maximise ROI using analytics, data-driven techniques, and crafting digital marketing campaigns. We are helping shape the digital marketing narratives in ecommerce, technology, nance, healthcare, real estate, entertainment, and education sector. Subscribe Free consultancy About Us Get your FREE digital marketing consultancy www.xorlabs.in @xor_labs info@xorlabs.in Subscribe now Disclaimer: This report has been developed using our in-house tool, Vaizle. As much as we have tried to make the report error free, error in data may occur for multiple reasons. This report has been created for the sole purpose of understanding how social media is influencing and becoming a driver of political promotions. We DO NOT take responsibility for any error in data or its representation or any loss caused due it.