0

5

10

15

20

25

30

35

7/1/2010 8/1/2010 9/1/2010 10/1/2010 11/1/2010 12/1/2010 1/1/2011 2/1/2011 3/1/2011 4/1/2011 5/1/2011 6/1/2011

Daily Likes

Daily Comments

1,159 Likes/Comments

for the YearIncrease of

638% from 2010FY

769

1512

0

200

400

600

800

1000

1200

1400

1600

868 New Likes for the Year

Increase of 92% from 2010FY

part

icip

atio

nph

oto

view

s

0

50

100

150

200

250

7/1/2010 8/1/2010 9/1/2010 10/1/2010 11/1/2010 12/1/2010 1/1/2011 2/1/2011 3/1/2011 4/1/2011 5/1/2011 6/1/2011

Daily Photo Views

Daily Video Views

3,416 Photo Viewsfor the Year

357 Video Views for the Year

0

1000

2000

3000

4000

5000

6000

7/1/2010 8/1/2010 9/1/2010 10/1/2010 11/1/2010 12/1/2010 1/1/2011 2/1/2011 3/1/2011 4/1/2011 5/1/2011 6/1/2011

Daily News Feed Impressions Daily Thenumber of �mes people (Fans and non-Fans) have viewed a News Feed storyposted by your Page. (Total Count)

257,696 Impressions for the Year

Avg. 708 Impressions Daily

impr

essi

ons

facebooklikes: The total number of people who have clicked the “Like” button on the page, making them a “fan”.A steady increase of “likes” continued throughout the year with a spike in the months of November due to the Facebook Fan Drive.

Participation: The number of “Likes” or “Comments” on each particular post is a way to measure the audience particpation with the page.The most popular posts involved a popular faculty member with a link to a news story, a message offering help during a storm and photos/video of the Dean and other recognizable staff members. By far the most popular posts deal with original content, whereas items such as news articles, etc. receive much lower response.

Photo views: The number of photos albums/videos that were viewed from the wall of the page.The most viewed photos involve a single picture of the SCC student group, an album of an extremely visual lecture series, and images of familiar faculty/staff. The most viewed videos involve commencement, international festival and other original content. While the videos from public affairs office did receive some views, the numbers were significantly lower.

Impressions: The number of times people (Fans and non-fans) have viewed a News Feed story posted by the page. By tagging others in photos/videos and involving other pages when appropriate, the impression reach of the page consistenly spikes above the number of fans on the page.

july 1, 2010-June 30, 2011

social media analytics

consider this a highlight reel

want something specific? just ask.Facebook 01Twitter 02Linked In, iTunesU, YouTube, Google+ 03

likes

foll

ower

sm

enti

ons

twitterThe “Brownschool” Twitter account started February 2009. Within the time span of the Fiscal Year of 2010, the Brownschool had:

70 total tweets87 total followers

From the time period of July 2010 to June 2011 there was a dramatic increase in both the number of tweets and the number of total followers:

312 total tweets468 total followers

There were also 70 mentions, which means 70 followers called out @Brownschool.

facebook & Twitter &Linked-inoh my!

0

70

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Men�ons

132

468

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Befo

re A

naly

�cs

10/2

6/20

1011

/3/2

010

11/1

1/20

1011

/19/

2010

11/2

7/20

1012

/5/2

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12/1

3/20

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/21/

2010

12/2

9/20

101/

6/20

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011

1/22

/201

11/

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2011

2/15

/201

12/

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2011

3/11

/201

13/

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3/27

/201

14/

4/20

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/201

14/

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5/6/

2011

5/14

/201

15/

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011

5/30

/201

16/

7/20

116/

15/2

011

6/23

/201

1

engagementWhether the response is positive or negative, if the “@Brownschool” name is involved - the team is responsive. To the left, a student made the first tweet calling out the @Brownschool handle. The conversation inside the parentheses was private - outside the parentheses was public.The comment below was made after NBC’s ‘The Office’ called out a “Washington University Public Health Fun” @Brownschool took advantage of the opportunity.

social media social media social media social media social media social media

linked inThe Linked In group started in November 2011. While the group is closed and requires approval to become a member, it is not limited to Brown School alumni only. Anyone affi liated with the Brown School is granted membership.

347

050

100150200250300350400

347 total members

12 total discussions

Google +During the initial popularity of Google + (summer 2011), the

Brown School did join and collect several followers. However, we have not yet utilized this tool as we were participating for experimentation. As of right now, the tool has not proven to be one of frequent use by our audience. We will continue to monitor its use for changes.

iTunesUThe Brown

School joined the Washington University in St. Louis channel on iTues U in

the summer of 2011. The channel

was populated with Heard@Brown podcasts and several videos. To date, we are researching the best way to view analytics.

51 items (video/audio)

YoutubeThe “wustl-brownschool” joined YouTube on April 12, 2011. The

channel was populated with various videos from public affairs offi ce and the 2010 Distinguished Alumni Awards. Since then, communications team created videos have been added:

Channel Views:188Total Upload Views:565Videos: 27