social media analytics netbase. mustafa aydoğdu
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SAP Analitik & İnovasyon Forum İstanbulOyun Devam EdiyorSocial Media Analytics / NetbaseMustafa AydoğduSAP
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 2
Gündem
Veri Kaynağı
Natural Language Processing
Kullanım Alanları
3© 2013 SAP AG or an SAP affiliate company. All rights reserved.
900M Users
250M Tweet / Daily
100M Reviews
© 2011 SAP AG. All rights reserved. 4
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 5
Altyapı
NetBase Web Services API
• 20B documents• 12 Months history• 100+ servers
• Deep parsing• Grammatical
analysis• Industry lexicons
and filters• Cloud-based• 100+ Servers
Social Intelligence Warehouse
DashboardsNatural Language
Processing Engine
BI or CRM
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 6
Natural Language Processing
“The iPhone has never been good.”
“The iPhone has never been this good.”
Solution: Natural Language Processing
© 2013 SAP AG or an SAP affiliate company. All rights reserved. 8
Kullanım Alanları
Kampanya, Promosyon, Yeni Ürün
Rakip Analizi
Marka ve Risk Yönetimi
Hizmet Kalitesi
© 2011 SAP AG. All rights reserved. 9
© 2013 SAP AG or an SAP affiliate company. All rights reserved.
Teşekkürler
İletişim Bilgileri:
Mustafa Aydoğ[email protected]