social media and ayurveda industry in india
DESCRIPTION
A presentation on how India's Ayurveda companies are using social media.TRANSCRIPT
Social Media for Ayurveda
G Sankaranarayanan
Kerala Ayurveda Marketing Conclave06 July 2012: Hotel Dream:
Eranakulam: Kochi
Agenda
Social Media?Adoption in IndiaFacebook PresenceWhy Social Media?A Word of Caution
Different thing to different people…
Technology Wise: What’s New?
Web 2.0
Experience 1.0
Experience 2.0
Closed, Private Diary
Open, Social Diary
Closed, Private Pager
Open, Social Pager
Closed, Private Campus Wall
Open, Social Campus Wall
Closed, Private Notice Board
Open, Social Notice Board
Social Media Adoption
• Web 2.0: A Complex Balancing Act by McAfee
Nearly 5 Crore Facebook Users
Source: Socialbakers.com 2012
Source:FICCI and KPMG
Why Social Media?
Health Info: 3rd Most Popular e-activity
Note: US Internet users. Source: Pew Internet Project
Why patients use social media?
Source: PwC
Source: NMIncite
Indian Ayurveda Goes Social
Facebook Likes - Ayur Products
Source: Younomy, 2012
Facebook Likes - Wellness
Facebook Likes - Allopathy Clinics
Just born…
Baby Steps Firm Feet
Mainstream Torch Bearer
Co-Creation Maturity Model
What can be done?
1. Keep the conversation going2. Try crowd sourcing3. Focus on building community/patient support
groups
Three Big Opportunities
Conversation: Ayurvedic Health Tips
Crowd sourcing
Community Building
A Word of Caution
Social Media is Not Free
• Content development – buying image rights, paying writers for content development, etc
• Engaging digital agencies for social media listening, marketing, and technology support
• Training people, employing people • Investing managerial time for guidelines,
policies, processes, strategy• Creating exclusive positions to manage social
media, and collaborative work culture
Strategy First, Social Media Next
THANK [email protected]