social media and cme
DESCRIPTION
A look at social media and CMETRANSCRIPT
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Social Media & CME
Prepared by:Derek Warnick
D. Warnick Consulting
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What is Social Media?
A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
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What is Social Media?
• Collaborative projects (Wikipedia)• Blogs and microblogs (Twitter)• Content communities (YouTube)• Social networking sites (Facebook)• Virtual game worlds (World of Warcraft)• Virtual social worlds (Second Life)
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What is Social Media?
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The Big Four
• Twitter• Facebook• LinkedIn• Blogs
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Others
• Google+• Pinterest• YouTube• SlideShare• Alliance’s Online Community
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Let’s take a look!
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But how can I use these tools in CME?
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• Tweeting key points from presentation– Prepare tweets ahead of time– Encourage audience to tweet– Digital notes– Takes presentation beyond meeting room– Tie-in to enduring activity and follow-up
communication
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• Soliciting questions from audience– Supplement traditional formats– Unlimited questions– Open to audience outside conference room– Live view or “behind-the-scenes”
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• #CBICME• Storify• Curatio #MDLive• Combine with SlideShare
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• Community of Practice• Supplemental Info
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Blogs
• For a conference website• Provide extra resources and training
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How can I use social media to market my CME activities?
• Depends…• The more specialized, the better chance of
success• Twitter…meh.• Facebook• YouTube• Social media is about being “social”
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Suggestions to start…
• Join LinkedIn CME group• Personal Twitter accounts• Follow a CME Facebook page/group• Check out a blog• YouTube channel• SlideShare account