social media and content curation
TRANSCRIPT
SOCIAL MEDIA AND CONTENT CURATIONSTEFAN TZIOLIS
SOCIAL CONTENT CURATION?Collecting, organizing, and sharing the ‘best of the web’
THE TOOLS:
THE TOOLS:
THE TOOLS:
WHY DO WE NEED CURATION?
THE RISE OF REAL-TIMEINFORMATION
MAKING SENSE OF THE MADNESS
THE
1%RULE
WHY DO WE NEED CURATION?
79%OF MARKETERS CITED SOCIAL MEDIA AS THE PREFERRED SERVICE FOR FINDING CONTENT TO SHARE
ENGAGING CUSTOMERS THROUGH CONTENT
TO CHANGE THEGATEKEEPERS OF INFORMATION
WHY DO WE NEED CURATION?
CHANGING WHAT WE READ
29%OF ADULTS WHO USE A DIGITAL DEVICE USE A CURATING SITE OR APP TO GET THEIR NEWS
QUESTIONS?