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Using Content To Create PersonalitySocial Media & Content Strategy

+Social media is rad…I want it!

+Why you need content strategy

Content

+Content strategy needs to answer

What types of content do we need?

What’s the tone?

When do we need it and how often?

How do we get it and who creates it?

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Start with some background

+Who are you?

+Who’s your audience?

+Where do you fall on the spectrum?

Social media is a dress-down event – wherever your brand is currently, take it one step down the scale.

+What are you like?

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Make a plan

+Types of content

The type of content you create can say something about your brand’s personality. A tendency towards quick videos is totally different than long text heavy blog posts.

+Tone within content

+Tone within content

Style Guide Doesn’t have to be AP style necessarily. Fit into

your personality Use “lingo” of your audience

It’s a balancing act You want to fit into the demographic of your

audience without sounding like a caricature or mocking

You want to speak on the audience’s level without coming off as speaking down to them or dumbing yourself down

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Execute

+Timing

When will your audience be active and interested in consuming your content? When will you be able to respond and interact as well?

+Frequency

How much do you have to say? How much does your audience want to hear? Adopt a rate of updates that you can realistically support

+Sources

Pros: - Control Message- Reliable

Cons: - Lack Inspiration- Lack Resources

Pros: -Get interaction- Insight

Cons: -Incentivize- Management

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Thank you!

Questions? Comments?

Find me online

@ktvan

ktvan.posterous.com

google.com/profiles/ktvan5

@offmadisonave

offmadisonave.com