social media and corporate communication
DESCRIPTION
On National PR Day 21st April, 2013 Organized by – PRSI Guwahati, Assam Presented By – Syed Mohsin Raza. Social Media Club – Assam.TRANSCRIPT
Social Media &
Corporate CommunicationOn National PR Day 21st April, 2013
Organized by – PRSI Guwahati, AssamPresented By – Syed Mohsin Raza.
Social Media Club – Assam.
Corporate CommunicationWHAT: Set of activities involved in managing and pushing all internal & external (publicly publishable) communication.
WHY: To create a favourable point of view among stakeholders on which the company depends.
HOW: Through…A. . Management Communication, B. . Marketing Communication and C. . Organizational Communication.
Notice that SOCIAL FACTOR…
Social CommunicationCorporate communication got its name from the corporate standard.
But without audience it’s just a jumble of words and sentences.
So, content is the King but (audience) consumer is the Ruler.
Social Media
Media (Content) with a Social factor (anyone can join).
Consumer’s direct interaction is possible either face to face or on social media.
Social MediaMisconception:
1. Social Media is a fad,2. Social welfare related,3. Facebook, Twitter are called social media
Social Media
Think of…..
Blogs,Social Networking Platforms,Photo sharing platforms,Social Bookmarking sites,Gaming platforms
Social Media“Social media includes web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.” ~ Wiki
Social Media Usage
Social Media Usage
Social Media
Generation ‘C’
Social Media
Social Media > Social Economy > Connected Consumerism
Whether its Connectivity, Communication, Education & Learning, Social Media has brought a revolution.
And importantly ,the effects cannot be undone. (Solis)
Social Media is great, but NOT a rocket science that could make your business fly. It needs time, devotion
and most importantly a strategic planning.
Social Media Tip 1.Corporate Communication can keep doing what are they already doing and integrate
social media to get an amplified reach.
A Video (communication/content) > TV
YouTube, Vimeo, LiveStream, UstreamEven Podcasts
Social Media Tip 2.
Ask these 4 Question…
1. Where’s my Audience?2. How to handle that platform?3. How to link my objective?4. What will be the impact?
Example…
