social media and email marketing integrated
DESCRIPTION
Email is alive and well, but small businesses can easily extend the reach of their emails by utilizing social media channels.TRANSCRIPT
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Integrating Social Media!Into Email Marketing!
Jeff Revoy, Chief Product & Marketing Officer, iContact!@JRevoy!@iContact!facebook.com/iContact!
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Agenda • iContact Summary • A look at Email Marketing • A look at Social Media Marketing • Email Marketing & Social Media Marketing
two (very different) halves of a whole • Six Strategies for Success • Workshop
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Small Business!The view from main street.!Small Business!The view from main street.!
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About iContact
#1 explosive
growth quarterly | yearly
annual sending
16B+
private SMB email marketing and social media marketing company
…and countless posts
founded
2003
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Since 2003, iContact has served over one million small and medium businesses.
"As the first iContact user, I am very excited to see how the company has grown from two entrepreneurial students to a global organization with one million users.”!!
- Michele McMahon, owner,!Mountain Brook Cottages. !
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3600 volunteer hours (2011)
4-1s 1% Payroll 1% Product 1% Time 1% Equity
Making a difference:
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Really?!
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“Reports of my death have been
greatly exaggerated.”!- Email, 2011!
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Email is alive!…and doing very (very) well.!
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30 Billion Emails Sent Per Day.* (2010 worldwide: excluding spam & viruses)
Source: Radicati Group - 2011
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How many times daily do you check email?
Are you doing it right now?!
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But all we ever hear is
Social, Social, Social!
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(With endlessly good reasons)
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… Plus social is now mainstream!!In fact, a large majority of Twitter users (64 percent) fall into the 25 to 54 age group, and 20 percent are 55+.!
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!Source: iContact - 2011!
But that doesn’t mean small business marketers have it quite figured out just yet.!
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A simple baseline.!
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Email.!A steady center.!
Mobile
Survey
eCommerce Events
Social
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Social. !An unlimited reach.!
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Email marketing is the top area of investment growth among marketers and business leaders (65%) for 2011, followed by social media marketing (57%).!
!Source: Strongmail - 2010!
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Emails will receive an addi7onal 1% of views when shared and increase
the reach of emails by 24.3%.
26% of top online retailers included “sharing” in emails in 2010, an7cipa7on of 50%+ in 2011
!-‐ Smith-‐Harmon
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PowerPoint Title!This is a heading style!This is a subheading style!
Email and Social Media were made!for each other.!
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Jeff: Do we need a how to get there transi7on?
So, how do we get there?!
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1.!
Content is (still) king.!
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Email + Social + X = Success.!
X = Creative,Compelling Content.!
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2.!
Know your audience.!
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Segment your audiences based on how!they individually prefer communication.
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Keep conversations relevant
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3.!
Always be asking.!
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Each sent email is an opportunity !to expand your social network.!Be shameless (yet tactful).!
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4.!
Get your timing down.!
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After serving 1M+ customers over
eight years and delivering 16B+ messages annually, we can confidently�
tell you the best time to send your email and social media
campaigns is…
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It Depends.
(If there truly was a global “best time” wouldn’t that soon be the worst time?)
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Know your product.
Know your audience. Challenge conventional wisdom.
Continually test and measure.
Discover your best time.
Tues: 11AM Wed: 9PM Thurs: 10AM� Fri: 6AM Wed: 7PM Sat: 6AM Mon: 8AM
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5.!
Level the playing field.!
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Seek creative ways to get out yourself there.!
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6.!
Reduce, reuse, recycle.!
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You don’t always need!to burn time on new ideas.!
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Questions? Jeff Revoy, Chief Product & Marketing Officer, iContact!@JRevoy!@iContact!facebook.com/iContact!
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Workshop!
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Each group is assigned one of the 6 steps!
!12:50 – 1:05 | !As a group, discuss ways you have or !! ! ! ! !could incorporate this step into practice.!
1:05 – 1:25 !| !Deliver 2-3 minute Speed Presentation.!!1:25 – 1:30 !| !Vote. Winning team receives $250 ! !! ! ! ! !donation to charity of their choice.!
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1) Content is (still) king.!2) Know your audience.!3) Always be asking.!4) Get your timing down.!5) Level the playing field.!6) Reduce, reuse, recycle.!