Social Media and Employability: The Age of Sharing and Publicness

Sue Beckingham - The Future of Technology in Education 2011

Social Media Employability

Technologies that enable communication, collaboration, participation and

sharing.

Hughes A, 2009 for JISC

A set of achievements, skills, understandings and

personal attributes that make graduates more likely to gain employment and be successful in their chosen

occupations, which benefits themselves, the workforce,

the community and the economy

Higher Education Academy 2004

Why Social Media is important

The power of online connections• maintain connections • develop global connections• ongoing 24/7 networking• opportunity to learn and share• ability to be known and found• develop a personal brand• six degrees of separation• recruitment/job seeking

…and

“Social Media gives more people a voice and provides a powerful tool for value

creation and competitive differentiation”

Advanced Human Technologies 2010

• browse > engage > share > amplify • follow selectively• consider your online 'voice'/identity

@drdjwalker 2011

How?

Employers and Recruitment

The @GuardianCareers #twitterjobchallenge

The @GuardianCareers#jobfauxpas live chat

buttonApply with

Watch this

space!

The Graduates

Work experience

Michael Warshafsky

http://googlepleasehire.me/

Jonathan Frost @Frost_J

Augmented Reality Business Card

Robin Gissing - @robingissing

Developing an online brand

The Educators

Academics leading by example

“Today there is a global debate about the meaning, purpose and future of universities, colleges and schools. People care passionately

about the future of education, about the future of their children, their countries. This is as an important debate as there could be. Blogs, Twitter, allow you to take part in that discussion, to be a part of the conversation, to learn from others and to understand what's going

on in other parts of the world and, of course, here at home.”

The Tweeting VC: @macquarieVC

Professor Steven Schwartz, Vice Chancellor of Macquarie University

Promote the potential of linked networks

Dilbert

Practice difficult interview questions

LinkedIn

Capture volunteering and work experience

Alumni Groups

Follow Companies

Student Voice

@ericstoller – higheredlive.com

The Future

…more time saving mobile apps

…a lot more auto ifttt

If this then that = if ttt

If I receive a DM then that will trigger a text

If I star an item in Google Reader send a copy to

Evernote

Ask Siri the voice control assistant…

For a reminder

To send a text or email

For information

Schedule a meeting

Set an alarm or timer

Play a playlist

Considerations

Peer Support Network

Digital Identities and Footprints

“Your brand isn’t what you say, it is, it’s what Google says it is…”

It has the power to influence people to invest (or divest) in you.

(Joel 2009)

By failing to prepare, you are preparing to fail.Benjamin Franklin 1706-1790

Sue Beckingham: @suebecks

s.beckingham@shu.ac.uk

http://twitter.com/suebecks

http://uk.linkedin.com/in/suebeckingham

http://gplus.to/suebecks

Future of Technology in Education

http://fote-conference.com/wordpress/

Follow the back channel at #fote11