social media and law firms
TRANSCRIPT
http://www.getbrandswag.com
www.kylelacy.com
@kyleplacy
facebook.com/kyleplacy
http://bit.ly/bungersocial
c
MOSTGetting the
out of Social Media
MonitoringObjectivesStrategyTools
Monitoring
• The Importance of Listening• Custom Reputation Management
– Radian6.com
• Google Alerts–http://www.google.com/alerts
Objectives
• Establish the Rules• Why are you applying social media?• What do you want to accomplish?
Strategy
• The Value of a Story• Building Brand Awareness• Where are you driving the user?
Tools
• What technology are you using?• What technology are they using?• What technology are your employees
using?
5 Ways to Combine
1. MarketingResearch
2. ThoughtLeaders
3. TraditionalNetworking
4. Recruiting
5. More Billing
Defamation
Privacy Torts
Trade Libel
Trade Secrets
Securities Fraud
Selective Disclosure
Forward-Looking
Employment Issues
Discovery
User Privacy
6.LeadGeneration
What You Should Be Doing Tomorrow
• Build Your Social Policy• Create a Blog to Build Affinity and
Content• Research for Clients• Connect with Your Email Database
(Facebook, Twitter, LinkedIN)
Connect With Me
• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Email: [email protected]• Phone: 1-765-610-5965