social media and promoting your crowdfunding campaign

Download Social Media and Promoting your Crowdfunding Campaign

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Social Media and Promoting your Crowdfunding Campaign was a presentation given by Manolis Sfinarolakis, the Founder of Reality Crowd TV Media Corporation, at the University of Hartford. Learn practical strategies for leveraging your existing customers and social media presence to magnify the impact and reach of a Crowdfunding campaign. We’ll review: • How to engage your target market on social media • Where to find the most influential social media prospects • How to convert them into your own brand ambassadors • Practical strategies and tools for driving traffic to your Crowdfunding campaign. Instructor: Manolis Sfinarolakis, Reality Crowd TV Media Corporation

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  • SOCIAL MEDIA & PROMOTINGYOUR CROWDFUNDING CAMPAIGN By Reality CrowdTV Media Corporation Presenter: Manolis Sfinarolakis, Founder, Reality CrowdTV Media Corporation
  • AGENDA Introduction to the Seminar Speaker (5 Minutes) What is Crowdfunding? Review (5 Minutes) Develop your Crowdfunding Social Media Strategy (15 Minutes) Selecting your Crowdfunding Social Media Dashboard (10 minutes) Assigning your Crowdfunding Social MediaTeamTasks (10 Minutes) Create your Crowdfunding Social Media Accounts (10 Minutes) Identify your Crowdfunding Social Media Project KeyWords (15 Minutes) Build your Crowdfunding Social Media Crowd(15 Minutes) Engage your Crowdfunding Social Media Crowd (45 Minutes)
  • INTRODUCTIONTOTHE SEMINAR SPEAKER Manolis Sfinarolakis, Founder, Reality CrowdTV Media Corp. Member of Crowdfunding ProfessionalAssociation (CfPA), Crowdfund Intermediary Regulatory Advocates (CFIRA), and National Crowdfunding Association (NLCFA) Multiple speeches given on the topic of Crowdfunding in states across the U.S., including Connecticut, NewYork, Georgia, Denver, Seattle,Texas, Washington D.C., and Florida Insurance Industry experience withThe Hartford Insurance Group within the Internal Audit Department. Received SEC Press release on October 23rd onTitle III EquityCrowdfunding. Big 4 Accounting Firm experience with Deloitte &Touche. Auditing S-1 documentation for broker/dealer that raised 1.2 billion during IPO. BS in BusinessAdministration, Concentration in Accounting from University of Connecticut
  • WHAT IS CROWDFUNDING? Crowdfunding is converting social capital into actual capital through the internet.
  • DEVELOPYOUR CROWDFUNDING SOCIAL MEDIA STRATEGY Why: Why should people care about your project? This is where you develop a message and communications plan to clearly articulate what the mission, vision, and social impact you are trying to convey. Q1: How many of you can clearly articulate what the mission / vision is of your company? Who: Who is your target market / customer? This is the group of people who likely would care about what you are doing because they care about the same issues. Identify this market and begin to build relationships with them. Where: Where does your target market / customer congregate? You should be laser focused on spending your time and energy where your likely backers are.
  • DEVELOPYOUR CROWDFUNDING SOCIAL MEDIA STRATEGY Examples of Where (Industry Specific): LinkedInGroups Facebook Groups Competitor Groups / Pages / Communities Google Plus Communities BackersHub.com (Syndicate of Kickstarter Backers) Forums (KickstarterForum) BiggerPockets.com (Real Estate Specific) Social media Hashtags across all platforms Ecosystem / Service Providers / Non-ProfitOrganizations Specific to your Industry
  • SELECTINGYOUR CROWDFUNDING SOCIAL MEDIA DASHBOARD Manages your social media campaign by aggregating all social media channels in one place. Ability to get notifications when you get mentioned, commented on, favorite, liked, etc. Schedule posts well ahead of time, even months in advance if you have the content available. Examples of Dashboard: Hootsuite, BufferApp, SproutSocial
  • SELECTINGYOUR CROWDFUNDING SOCIAL MEDIA DASHBOARD Hootsuite Demonstration Connect up to 5 Social Media Accounts for no cost For $9.99 a month, connect up to 50 Social Media Accounts Analytics Platform Built in Scheduling Functionality Ability to Customize Dashboard and Search on specific HashTags / KeyWords for your industry Engage directly from the dashboard (i.e. respond real time)
  • SELECTINGYOUR CROWDFUNDING SOCIAL MEDIA DASHBOARD Other FreeTools & Add Ons JustUnfollow Demonstration Twitter Specific Quickly follow your target market Quickly unfollow those who dont follow back Copy the followers of your competitors / target market ThunderClap.IT Demonstration Run a campaign to broadcast 1 message by enlisting the followers of your friends, family, and target market Individuals implicitly give permission by logging on and clicking yes to allowing you to broadcast 1 message to their Facebook, twitter, andTumblr followers. Free of charge, with a premium edition available. Other Social Media Dashboards BufferApp SproutSocial
  • ASSIGNINGYOUR CROWDFUNDING SOCIAL MEDIATEAMTASKS Build on the Strengths of the Members of yourTeam Content Creators Social Media Dashboard Admin Engagement Specialists (Platform Specific) Supporters, Fans, and the Crowd (Brand Ambassadors)
  • ASSIGNINGYOUR CROWDFUNDING SOCIAL MEDIATEAMTASKS Twitter Growth: 100+ followers per day (minimum) Demographic: Highly targeted list of individuals on twitter meet the following criteria: (Will be adjusted with more specific detail around the company once a client is identified): Individuals who are in your specified industry space Develop the brand to appeal to topics of your businesses mission Media who are in the communities in your space Angels,VC, Startups, Investors, Entrepreneurs, Crowdfunders, etc. Engagement:Through close collaboration with you and your team, we will understand the priorities of your company and drive traffic to your established sales funnel to use social media as an added channel to accomplish your business goals. Visually stimulating twitter feed that invites participation from others Conversational in nature, injecting personality into the brand Conversations that lead to genuine business inquiries will be sent to you or a member of your team in established protocols that you provide us to operate within Think of us as an extension of your team and your brand to supercharge your presence and exposure Leverage other accounts as appropriate (assuming no brand conflicts) to expand your reach TwitterChats: Participating in targetedTwitterChats and/or creation of industryTwitterChat and management of content & engagement in each chat.
  • ASSIGNINGYOUR CROWDFUNDING SOCIAL MEDIATEAMTASKS Google Plus Growth: 10+ followers per day (minimum) Demographic: Highly targeted list of individuals on Google Plus meet the following criteria (Will be adjusted with more specific detail around the company once a client is identified): Individuals who are in your specified industry space Develop the brand to appeal to topics of your businesses mission Media who are in the communities in your space Angels, VC, Startups, Investors, Entrepreneurs, Crowdfunders, etc. Engagement: Through close collaboration with you and your team, we will understand the priorities of your company and drive traffic to your established sales funnel to use social media as an added channel to accomplish your business goals. Visually stimulating Google+ Posts that invites participation from others Conversational in nature, injecting personality into the brand Conversations that lead to genuine business inquiries will be sent to you or a member of your team in established protocols that you provide us to operate within Think of us as an extension of your team and your brand to supercharge your presence and exposure Leverage other accounts as appropriate (assuming no brand conflicts) to expand your reach Google+ Brand Page: Manage content & engagement on the business page. Google+ Hangout: Establish a weekly show through google hangouts for brand (if appropriate). Example: Crowdfund Capital Advisors Google+ Community: Participating in targeted communities and/or creation of industry community and management of content & engagement in each community.
  • ASSIGNINGYOUR CROWDFUNDING SOCIAL MEDIATEAMTASKS Facebook Growth: 100+ followers per day Demographic: We will use targeted advertising campaigns in Facebook in order to reach your specified community or space. (Will be adjusted with more specific detail around the company once a client is identified): Individuals who are in your specified industry space Develop the brand to appeal to topics of your businesses mission Media who are in the communities in your space Angels, VC, Startups, Investors, Entrepreneurs, Crowdfunders, etc. Engagement:Through close collaboration with you and your team, we will understand the priorities of your company and drive traffic to your established sales funnel to use social media as an added channel to accomplish your business goals. Visually stimulating Facebook posts that invites participation from others Conversational in nature, injecting personality into the brand Conversations that lead to genuine business inquiries will be sent to you or a member of your team in established protocols that you provide us to operate within Think of us as an extension of your team and your brand to supercharge your presence and exposure Leverage other accounts as appropriate (assuming no brand conflicts) to expand your reach Facebook Fan Page: Manage content & engagement on the business page. Facebook Groups: Participating in targeted groups and/or creation of industry group and management of content & engagement in each platform.
  • ASSIGNINGYOUR CROWDFUNDING SOCIAL MEDIATEAMTASKS LinkedIn Growth: 10+ connections p

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