social media and public schools
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Three Takeaways
1. Social Media is NOT NEW, the technology is. Understand new technologies, Don’t fear them.
2. Lessons we teach our children often don’t transfer to social media. Please Change That
3. Social Media is becoming more and more relevant for finding and getting into College
What Makes Social Media So Different?
Traditional media: one-wayMarketing by Interruption & Intermission
Social media: two-wayMarketing by Permission
Two Way Communications Requires You to Listen
– Search.Twitter.com
– Facebook Search
– YouTube – Second Largest Search Engine
– Google Search Integrates Flickr, Twitter & Quora
– Yelp! Search
– Radian6, Social Radar,Scout Labs, Beevolve
3 E’s: EntertainContent Should be “Sharable”
“Share Tactics”
• Compelling
• Humor
• Wit
• Politeness
• Uniqueness
• News
• Controversy
• Stories
Teach Your Children Well…
• Be nice
• Share
• Listen
• Don’t be self-centered
• Don’t lie
• Don’t bully
• When you are bullied,
know how to handle it
Social Media & Public School
9.27.13
David Gerzof Richard
Thank You