social media and small business
TRANSCRIPT
Social Media and Small Business
#smandsmallbizChristin Lux
Communications CoordinatorEagle Bank and Trust
Why Social?Today, 62% of adults worldwide use some
form of social mediaOne billion people actively use Facebook
every month500,000 people use Twitter every month3,600 hours of video are uploaded to
YouTube every hour
Info via Investopedia
Benefits of Social MediaMarket productsBuild your brandIncrease SEO and SEMQuick and effective way to inform
customers and prospectsGive your customers a voice
FacebookFacebook estimates that it is home to more than 30 million active small-business pages. How will yours get noticed?
Let’s start with Creating a Page…
You must have a personal Facebook profile to be able to Create a Page.
On your Homepage, this bar will be on the left.
Next, select the most fitting category for your Facebook Page.
For Eagle Bank, we chose ‘Company, Organization or Institution.
Next StepNext, choose a category that best fits your business.
When deciding on Company Name, remember that this is what your page will be called.
Fill out About sectionEnter your business web addressCreate your unique URL
Add a photo of your business
Step 3 is optional
Enter the demographics of your ideal Facebook audience
Take Facebook’s Page Tour
Now what?Share content!
Make sure you aren’t just selling products and services.
Educate and engage!
Example:
Example
Don’t know what to post?PR Related: photos of employees
at events and/or volunteeringHappy (insert holiday)!Events going on around St. Louis
or Jefferson CountyInformational: inclement
weather, change of business hours, etc…
Share customer testimonials
NOTE:It’s important to understand how
you can integrate your social media marketing within your other, more traditional marketing– direct mail, public relations, display advertising, and promotions.
IMPORTANTThe number of Page ‘Likes’ you have should not be your only measure of success.
One more thing…
‘Like’ us on Facebook!!
Facebook.com/EagleBank
Twitter FactsOver 241 million active Twitter users.
32% of all Internet users are using Twitter.
340 million tweets are sent each and every day.
10 tweets per second mention Starbucks.
Twitter DefinitionsTweet: Statement posted on Twitter
that can be as long as 140 charactersHashtag: a word or phrase preceded
by a hash or pound sign (#) and used to identify messages on a specific topic.
Follow: Following someone on Twitter means: You are subscribing to their Tweets as a follower
A note on HashtagsMake sure to add hashtags in your tweets. This is a great way to find people talking about similar themes and to gain followers.
Same content rules apply, except now you only get 140 characters
How to create a Twitter account
Follow the prompted steps:
Make sure your name (Twitter handle) is easily identified with your business.
More Twitter DefinitionsRetweet: a reposted or forwarded
message on Twitter.Favorite: represented by a small star
icon in a Tweet, are most commonly used when users like a Tweet. Favoriting a Tweet can let the original poster know that you liked their Tweet, or you can save the Tweet for later.
Examples of Eagle Bank tweets
Examples of tweets (cont.)
Examples of tweets (cont.)
One more thing…
‘Follow’ us on Twitter!!
@EagleBankStL
Two aspectsPersonal
Your personal account. Connect with business contacts, publish updates, job prospect
CompanyYour company page. Followers can
like, follow, and receive updates that you publish.
Example of personal profile
Example of personal profile
Company pagesMove your cursor over Interests at
the top of your homepage and select Companies.
Click Create in the Create a Company Page box on the right.
Enter your company's official name and your work email address.
Click Continue and enter your company information.
Eagle Bank LinkedIn
LinkedIn Posts and Content
Because LinkedIn is a professional network, the content you publish should have a different tone than content on Facebook or Twitter
Example
Example
Example
Example
Share your page on other networks
One more thing…
‘Follow’ us on LinkedIn!!
www.linkedin.com/company/eagle-bank-&-trust-co
YouTube speaks for itself
https://www.youtube.com/watch?v=N7il-pFZ_Gw
Other Social MediaGoogle+
Blogs
Analytics
How do you measure the success of your social media?
Most networks have their own measurements of ROI (Facebook Insights & Twitter Analytics)
Take advantage of Google Analytics!
Resourceshttp://www.adweek.com/socialtimes/
http://www.socialmediaexaminer.com/
http://mashable.com/social-media/
http://smartblogs.com/social-media/
Questions?