social media and teen engagement webinar
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Welcome to Teen Engagementand Social Media! Before we get started...• Visuals are happening on your computer, but
use the call-in number for audio.• Take a moment to introduce yourself in
the chat! Tell us where you're from, what you do, what you're curious about today...
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Hello! We are...
Facilitator: Micol Zimmerman BurkemanCommunal Education NetworkerThe Jewish Education Project
Facilitator: Sara Shapiro-PlevanRimonim Consulting
Presenter: Miriam BrosseauAssociate Director of Network Initiatives, The Jewish Education Project and Darim Online/See3
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Why Social Media?
9/10Teens text an average of 3400
times a month
American online teens are on Facebook
#SM makes teens feel more outgoing, confident, popular, and sympathetic to others.
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Why Social Media? Because Our Teens...
1. Are smart2. Are active3. Are producers, not just consumers4. Choose what they value5. Can be many different identities all
the time
Source: David Bryfman, Darim Online webinar, Sept. 2011
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It's not social media. It's just life.
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Case Studies
1. Lindsay POWTY Ganci - Engaging with Personality
2. Gateways and Tents - The Power of "Face Time"
3. iStalk - Putting Peer Pressure to Work
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Building & Strengthening Relationships with the Help of Social Media
Lindsay GanciCoordinator of Youth
Engagement
The Community Synagogue160 Middle Neck Road, Port
Washington, NY 11050
[email protected] ext. 330
@LEPGanci
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Event promotion though social media
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Event promotion though social media
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Spreading the word with social media
• A simple “Shabbat Shalom” wish to my Facebook friends goes a long way!
• I often intentionally convey multiple messages in a single post.
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Strengthening relationships with the help of social media
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Strengthening relationships with the help of social media
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“Tagging” teens builds awareness and invites them into the conversation
Strengthening relationships with the help of social media
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Who doesn’t love a good “shout out”??
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Engaging parents with social media
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Q: Who is “Lindsay ‘POWTY’ Ganci”? A: ME!
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Q: Who is “Lindsay ‘POWTY’ Ganci”? A: ME!
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Case Studies
1. Lindsay POWTY Ganci - Engaging with Personality
2. Gateways and Tents - The Power of "Face Time"
3. iStalk - Putting Peer Pressure to Work
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Gateways and Tents – The Power of "Face Time"
"When we visit the US, we have a home. When you visit Israel, you have a home. That is our relationship."
-Yoav, Israeli teen
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Gateways and Tents – The Power of "Face Time"
"Even though we're miles apart, now that these bonds have been made, I feel as connected with my new friends now as when they were sitting next to me." -Hannah, 11th grade
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Lessons• The quality of the tech
is crucial• Cross-channel
engagement - use a combination of tools
• Social media is not a replacement for in-person contact, it augments/enhances
• Test! Practice! Prepare your teens!
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Case Studies
1. Lindsay POWTY Ganci - Engaging with Personality
2. Gateways and Tents - The Power of "Face Time"
3. iStalk - Putting Peer Pressure to Work
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Putting Peer Pressure to Work: iStalk
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The Lesson?
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Listen, Engage, Measure, Adapt
...and repeat.
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Before You Post... What's Your POST?
People
Objectives
Strategies
Technologies
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Thank You!
Thoughts, questions, comments, kvetches, kvells?
Thanks, and keep in [email protected]
@miriamjayne