social media and the 2008 election

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2 questions 2 questions What societal & tech trends boosted social media’s impact in 2008? What did Obama do differently or better than McCain in campaign?

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For HONR 398 – "Social Media and the Presidential Race” – an Honors course at Virginia Commonwealth University.

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Page 1: Social media and the 2008 election

2 questions2 questionsWhat societal & tech

trends boosted social media’s impact in 2008?

What did Obama do differently or better than McCain in campaign?

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Those who are most information hungry are the most likely to browse sites that match their views. … they are delving more deeply into the "long tail" of online political content, where they frequently seek out information that carries a distinct partisan slant and comes from sources beyond traditional news content.

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Who had more control over his message – Obama or McCain?

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How does this

compare with

Obama vs.

Romney?

Page 18: Social media and the 2008 election
Page 19: Social media and the 2008 election

2 questions2 questionsWhat societal & tech

trends boosted social media’s impact in 2008?

What did Obama do differently or better than McCain in campaign?