social media and the future of small and medium sized business #smbs

Social Media and the Future

of Small and Medium Sized Businesses #SMBs

Dr. William J. Ward aka @DR4WARD Social Media Professor

S. I. Newhouse School of Public Communications Syracuse University

“Nothing has changed. Everything is different.”

~ Stefan Olander, VP Digital Sport for Nike co-author Velocity -

Digital and social media take what people are already doing and makes it

easier, faster, better.. and more fun.

~ Brian Solis, Principal at Altimeter Group Author, The End of Business As Usual

What does the future look like?

Digital Divide Is Every 6-12 months, Not Generational

Spread of Earthquake Related Tweets - 5.8 mag earthquake Epicenter VA

Aug. 23, 2011

30 secs.

Improved communication and collaboration from social media could add $1.3 trillion annually in value

to the economy and

raise knowledge worker productivity 20-25%.

2012 Study

How can social media improve our jobs and organizations?

Why should we care about SMBs? !

SMBs contribute $5.5 trillion in annual revenue Source: Dun and Bradstreet

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SMBs create 7 out of every 10 new jobs. !!

Source: Dun and Bradstreet, SBA Office of Advocacy

SMBs are optimistic about 2014 and focused on marketing

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Source: Rocket Lawyer December 2013 Semi-Annual Small Business Survey

http://finance.yahoo.com/news/rocket-lawyer-semi-annual-small-140000075.html

What do companies say about digital and social media?

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How are SMBs using social media for their business

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Source: LinkedIn Marketing Solutions !

http://www.dr4ward.com/dr4ward/2014/03/how-and-why-are-small-and-medium-sized-businesses-smbs-using-social-media-to-achieve-their-marketing-goals-slideshow.html

How can social media help SMBs grow

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http://www.dr4ward.com/dr4ward/2014/01/how-can-social-media-help-small-businesses-grow-infographic.html


How are small businesses using social media?

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Source: Bank of America Small Business Study

How are small businesses using social media?

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http://www.dr4ward.com/dr4ward/2014/02/what-is-the-state-of-small-business-owners-sbos-and-how-are-they-using-social-media-study-infographic.html

How are small businesses using social media? !

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Source: LinkedIn Marketing Solutions !

http://www.dr4ward.com/dr4ward/2014/03/how-and-why-are-small-and-medium-sized-businesses-smbs-using-social-media-to-achieve-their-marketing-goals-slideshow.html

Which social media are SMBs using?

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How much time are small businesses spending on social media websites?

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How is customer acquisition working for small businesses?

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http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html

What are the benefits of social media marketing for SMBs?

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http://www.dr4ward.com/dr4ward/2014/02/what-are-10-reasons-why-small-businesses-cant-ignore-social-media-infographic.html


How much time are consumers spending on social media websites?

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http://www.dr4ward.com/dr4ward/2011/10/how-does-word-of-mouth-marketing-differ-offline-and-online-infographic.html

What is the value of word of mouth for SMBs? !

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http://www.dr4ward.com/dr4ward/2011/10/how-does-word-of-mouth-marketing-differ-offline-and-online-infographic.html

http://www.dr4ward.com/dr4ward/2014/02/how-do-social-media-influence-consumers-purchasing-decisions-infographic.html

How does social media influence purchase decisions?

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What social media sites are most likely to influence purchases?

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Why do consumer follow brands? !

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Percentage of social media users who purchase and item after sharing or

favoriting on their network !

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How does social media influence purchase decision?

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http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html

Why do your Twitter followers matter to your SMB?

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http://www.dr4ward.com/dr4ward/2013/09/why-do-your-twitter-followers-matter-to-your-small-and-medium-sized-business-study-infographic.html

http://www.dr4ward.com/dr4ward/2013/09/how-can-blogging-help-small-businesses-infographic.html

Content for SMBs - Paid, Owned and Earned

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http://www.dr4ward.com/dr4ward/2013/09/how-can-blogging-help-small-businesses-infographic.html

http://www.dr4ward.com/dr4ward/2013/09/what-type-of-digital-content-do-you-need-for-the-different-stages-of-the-purchasing-funnel-infograph.html

Types of Digital Content for the Different Stages of The Purchasing Funnel

http://www.dr4ward.com/dr4ward/2013/09/what-type-of-digital-content-do-you-need-for-the-different-stages-of-the-purchasing-funnel-infograph.html

http://www.dr4ward.com/dr4ward/2013/06/what-is-the-online-buying-funnel-and-what-type-of-content-do-you-need-to-create-for-each-step-infographic.html

Content Deliver Funnel

http://www.dr4ward.com/dr4ward/2013/06/what-is-the-online-buying-funnel-and-what-type-of-content-do-you-need-to-create-for-each-step-infographic.html

!http://www.dr4ward.com/dr4ward/2013/04/how-can-social-business-benefit-from-a-social-signal-infographic.html

Social Listening and Response Case Studies

http://www.dr4ward.com/dr4ward/2011/05/think-social-media-is-free-reality-check-infographic.html

Education & Training

http://newhouse.hootsuite.com/

http://newhouse.hootsuite.com/

Tool / Platform

Industry

Fundamentals Education

Broad Industry Thought-Leadership

Rigorous and Comprehensive

Advanced Strategy and Skills

HS Certified vs #ASMScert

Education & Training

Questions? #SMBs

Dr. William J. Ward aka @DR4WARD Social Media Professor

S. I. Newhouse School of Public Communications Syracuse University

social media and the future of small and medium sized business #smbs

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