social media and the sharing economy
DESCRIPTION
A 40-page slide show of a Social Media Camp that JD Lasica and Chris Heuer gave at New America Media in San Francisco on Feb. 17, 2009, centering on changes in the mediasphere that are driving adoption of social media, with a look at key social media tools. I added the We Are Media credits on the presentation but I don't believe there's a way to edit the PDF unless this entire page were deleted. So: Beth, apologies for the oversight: All slides are licensed under a Creative Commons BY-NC license except Slides 19, 20, 26, which are licensed under a Creative Commons BY-SA license; attribution: We Are Media. Excellent set of resources on the wiki at http://www.wearemedia.org/Materials The slides, rather than the PDF, can be downloaded at drop.io here: drop.io/jdlasicaTRANSCRIPT
JD Lasica Chris HeuerSocialmedia.biz Socialmediaclub.org
[email protected] [email protected]
Media in the Sharing EconomyNew strategies for the network ageSocial Media CampNew America Media, SF, Feb. 17, 2009
1
eee
• eeee
2
The crash-course version
Big picture
The dinosaurs & the meteor
Social media & the news
Social media strategies
Tactics & tools
Specifics: Hands-on
Photo: Creative Commons BY smaedli on Flickr 3
4
Reality check
World Internet users by region
Asia: 650 million
Europe: 390 million
North America: 246 million
Latin America/Caribbean: 166 million
Africa: 54 million
Middle East: 45 million
Australia/Oceana: 20 million
1.57 billion users worldwide
Source: Internet World Stats, February 2009http://internetworldstats.com/stats.htm
5
6
The Big Media mindset in 12 secs
7
The Big Media mindset in 12 secs
7
The Big Media mindset in 12 secs
7
The Big Media mindset in 12 secs
7
8
Flight 1549: A social news event
9
Flight 1549: A social news event
9
Dizzying disruptions for the media
10
What is social media?
“Any online technology or practice that lets us share
(content, opinions, insights, experiences, media)and have a conversation about the ideas we care about.
”11
Social media principles
Be human
Be aware
Be honest
Be respectful
Be a participant
Be open
Be courageous
Photo illustration (c) 2008 AdWeek
12
Social prism
13
Explosive uptake in social media
About 200 million blogs
5 of top 10 websites are social media sites
57% have joined a social network
39% subscribe to an RSS feed
YouTube = 10% of all Internet traffic
Every time someone opens a computer, 60% of time it’s for social reasons
120,000 new blogs launched every day
1.5 million blog posts per day (17 per second)Sources: Universal McCann: Wave.3: Power to the People, 2008; various
14
Social media took up the vast majority of the2.1 trillion page views at the top 1,000 media sites in 2008.
Who’s commanding mindshare?
15
Source: Forrester Research and Intelliseek
Who’s commanding trust?
16
Faces ofsocial networking
Fox Interactive Media: Never-Ending Friending:A Journey into Social Networking, 2007
17
New America Media sites
http://www.impre.com/laopinion/
http://www.iranian.com/
http://www.asianjournal.com/
http://egpnews.com/
http://www.lawattstimes.com/
http://www.laprensa-sandiego.org/
http://www.impre.com/laopinion/
18
Strategies
Listen
Participate
Share
Use/build the community
Experiment
Measure, learn & adapt
based on Chris Heuer’s:
Look Listen Learn Join Lead
19
Tactics: Social media platforms
Blogs: WordPress, Blogger, TypePad, etc.
Microblogging: Twitter, Friendfeed
Social networks: Facebook, MySpace, Ning, Hi5
Video sharing: YouTube, Vimeo, Viddler, Ourmedia
Photo sharing: Flickr, SmugMug,
Chat rooms & message boards
Podcasting services: Libsyn
Photobucket
http://delicious/socialmediacamp/platforms
20
Tactics: Social news tools
Social news sites: Digg, NowPublic, Reddit
Petitions: Care2's thepetitionsite.com, ipetitions.com
RSS feeds: Feedburner
RSS readers: Bloglines, Google Reader, many others
Widgets: Netvibes, Widgetbox, Yahoo! Widgets
Social bookmarking sites: Delicious
Wikis
Mashup tools
Google Alertshttp://delicious/socialmediacamp/tools
21
The power of engagement (not page views)
"We don't really care about page views as much as
we care about comments. If we get 1,000 video views, that is good. The comments are a focus group with our influencers. If they like it, they'll spread it and that
helps get us to our objectives."
- Jake Brewer, PowerShift
22
The power of micro-sharing
China earthquake
Mumbai
Flight 1549
Twestival: $1 million raised for charity: water in 202 cities on Feb. 12, 2009
countless others23
Organization using Twitter: EPA
Official EPApage on Twitter:
1 following 381 followers
Official EPA blogpage on Twitter:
7 following 1,244 followers
EPA’s “humantwitterer”:
197 following 1,349 followers
Also: 38 BusinessWeek writers & editors are on Twitter.24
The power of hash tags
#journchaton Twitter, found through search.twitter.com orhttp://journchat.info
#media #politics #africa #news #diversity
#democracy #education, etc.
25
NAM’s tag cloud on Twittersheep
26
Friendfeed: Reciprocal attention
27
Creative Commons
flickr.com/creativecommons
28
The power of map mashupshttp://chicago.everyblock.com/crime/
BostonCharlotteChicagoLos AngelesMiamiNew YorkPhiladelphiaSan FranciscoSan JoseSeattleWashington, DC
Everyblock
29
Other map mashups
30
Facebook fan page
31
Facebook group
32
Widgets
33
myurbanreport.com
34
What myurbanreport does right
Personal voice
Blogrolls: reciprocity
Use of social news bookmarks
Use of videos and multimedia
RSS feeds for news that comes to you
Cross-promotion of his other social networks
Use of WordPress to leverage its open source plug-ins
Use of Widgetbox’s ultimate website translator to translate into other languages
35
Sites to steal ideas from
BlogHer.com
ProPublica.org
Lifehacker
Themediaconsortium.org
TechCrunch
Mashable
Rainforest Action Network (ran.org)
Truthout.org
http://delicious.com/socialmediacamp/sites
36
Nonprofit & citizen media resources
Ourmedia Learning Center: ourmedia.org/learning-center
Center for Citizen Media: citmedia.org/principles
Knight Citizen News Network: kcnn.org
Social Media Club: socialmediaclub.org
Netsquared & Techsoup.org
NewAssignment.net: open source reporting
Spot.us: crowd-funded reporting
CiiJ: ciij.org/resources
http://delicious.com/socialmediacamp/resources
37
Readings
http://delicious.com/socialmediacamp/readings
Image: Universal McCann: Wave.3 report, March 2008
38
Hands-on
Let’s discuss:
Register on Twitter?
Find influencers?
Register on Friendfeed or Facebook?
Snap critique of publications?
39
