social media and the us elections
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Social Media & the US Elections
Xander Coolen Kwartiermaker Social Media
@xandercoolen of @demeesters [email protected]
06-54260827
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Social Media & the US Elections
Will Social Media make a difference?
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What will decide this election?
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Short history of US Elections (1)
8th US president Moedertaal Nederlands
New Deal Relief, Reform, Recovery
Media maakt fout Truman Doctrine
Martin Van Buren Franklin Roosevelt Harry Truman
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Short history of US Elections (2)
First TV president Kennedy wins TV debate Nixon wins Radio debate
John F. Kenedy Georg Bush jr. Barack Obama
Loses Popular Vote Wins presidency War on Terror 9/11
First Social Media president Wins on engagement
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US Elections • STORY
• Yes we can • New deal
• War on terror • CONTENT
• Buttons
• Scripts • Ads
• TECHNOLOGY • Newspaper
• TV • Social Media
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Social Media: Road to Success
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Power to the crowd
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Speed of light
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And it goes on: Stevie on Xbox & iPad
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Social Media en de feiten
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Social Media Battleground
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2008: The right story, the right technology
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2012: The battle is not won, yet
One tweet can make a difference
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2012: The battle is not won, yet