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Page 1: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Higher Education Marketing

Driving Education Marketing with Analytics

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 2: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Social Media Engagement & Analytics

ACCC Pre-Conference Session

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 3: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Agenda• Why social media? What are your goals?• Social Medias, how many?• Three phases of an end to end Social Media program

– Listening– Measuring– Engaging

• Driving ROI using Google Analytics• Resources & Tools

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 4: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Why social media? What are your goals?• Student Services - Provide customer service– Financial Aid– Admissions

• Recruiting – Engage with prospective students– Full Time– Continuing Education– International

• Alumni – Keep in touch with your graduates– Events

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 5: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Social Medias, how many?

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 6: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Three phases of an end to end Social Media program

1. Listening: Discovering real-time, relevant, impactful conversations.

2. Measuring: Monitoring, analyzing and tracking those conversations

3. Engaging: What are your rules of Social Engagement?

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 7: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Are you listening?

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 8: Social Media and Traditional Media: What Works Best for Colleges and Institutes

www.higher-education-marketing.com

Forums, Twitter, Facebook, Blogs, YouTube

http://www.higher-education-marketing.com/
Page 9: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Are you measuring?

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 10: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Facebook Insights

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 11: Social Media and Traditional Media: What Works Best for Colleges and Institutes

YouTube Metrics

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 12: Social Media and Traditional Media: What Works Best for Colleges and Institutes

LinkedIn InMaps

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 13: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Blog: PostRank Analytics

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 14: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Radian 6: Share of Voice Month

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 15: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Radian 6: Social Media Trend

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 16: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Radian 6: The Conversation Cloud

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 17: Social Media and Traditional Media: What Works Best for Colleges and Institutes

What are your rules of Social Engagement?

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 18: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Social Media Engagement Playbook

Who does what?

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 19: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Driving ROI using Google Analytics

• Facebook• Twitter• Email Campaigns• Printed Course Catalogue• Newspapers

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 20: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Facebook

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 21: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Twitter

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 22: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Email Campaigns

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 23: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Printed Course Catalogue

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 24: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Newspapers

www.higher-education-marketing.com

http://www.higher-education-marketing.com/
Page 25: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Resources• http://beta.klout.com/home• http://www.radian6.com/• http://technorati.com• https://analytics.postrank.com/• https://search.twitter.com/• http://inmaps.linkedinlabs.com/network• http://www.google.com/analytics/

www.higher-education-marketing.com

http://beta.klout.com/home
http://beta.klout.com/home
http://www.radian6.com/
http://www.radian6.com/
http://technorati.com/
http://technorati.com/
http://technorati.com/
https://analytics.postrank.com/
https://analytics.postrank.com/
https://search.twitter.com/
https://search.twitter.com/
http://inmaps.linkedinlabs.com/network
http://inmaps.linkedinlabs.com/network
http://www.google.com/analytics/
http://www.higher-education-marketing.com/
Page 26: Social Media and Traditional Media: What Works Best for Colleges and Institutes

Leverage new communication channels and stay current with analytics driven education marketing. Contact Higher Education Marketing today to get started.

Philippe Tazaptaza@higher-education-marketing.comwww.higher-education-marketing.com514-312-3968

Driving Education Marketing with Analytics

www.higher-education-marketing.com

mailto:[email protected]
http://www.higher-education-marketing.com/
http://www.higher-education-marketing.com/

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