social media and urban engagement
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The Role of Social Media in Engaging Citizens in Urban Development and GrowthTRANSCRIPT
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The Role of Social Media in Engaging Citizens in Urban Development and Growth
Gohar Feroz Khan, Ph.D.
Assistant Professor, Korea University of Technology & Education (KoreaTech)Consultant to UN-APCICT on Social MediaResearch: Center for Social Media Technologies I blog hereTwitter: @gfkhan
Presented at the 3rd WeGO General Assembly, Workshop Session 3, "Partnering for Smart and Sharing Cities“ 3-6, November 2014, Chengdu, China.
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Table of Contents
Introduction to UN-APCICT Social Media for engaging citizens
What is social media? What is social media-based urban engagement? How do cities/governments use social media? Social media for development: UN-APCICT module
Dimensions of Urban Engagement Case 1: Sharing cities (how to share? UN-APCICT
guidelines) Case 2: Participatory cities Case 3: Collaborative cities (crowd sourcing and co-
creation) Case 4: Open cities
Concluding Remarks
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A Hub for ICT Capacity Development
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Training AdvisoryServices
Build ICT human / institutional Build ICT human / institutional capacity of ESCAP member capacity of ESCAP member
StatesStates
Use of ICT for socio-economic development
Use of ICT for socio-economic development
APCICT MissionAPCICT Mission
Research &Knowledge-
Sharing
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Developing government official and policymaker Developing government official and policymaker
capacity to leverage ICT for socio-economic capacity to leverage ICT for socio-economic
development development
Academy of ICT Essentials Academy of ICT Essentials for Government Leadersfor Government Leaders
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Academy ModulesAcademy Modules
M1- The Linkage between ICT Applications and Meaningful Development
M2- ICT for Development Policy, Process and Governance
M3- e-Government Applications
M4- ICT Trends for Government Leaders
M5- Internet Governance
M6- Network and Information Security and Privacy
M7- ICT Project Management in Theory and Practice
M8- Options for Funding ICT for Development
M9 - ICT for Disaster Risk Management
M10 – ICT, Climate Change and Green Growth
M11 – Social Media for Development
Additional Publications: Handbook on Instructional Design; M&E Toolkit
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Modules available in print and online (14 languages): Modules available in print and online (14 languages):
Collection of local case studies and customization Collection of local case studies and customization
English, Armenian, Russian, Indonesia, Vietnamese Myanmar, Turkmen, Azeri, Pashto (Afghanistan), Tajik Khmer (Cambodia), Spanish, Mongolian, Chinese
English, Armenian, Russian, Indonesia, Vietnamese Myanmar, Turkmen, Azeri, Pashto (Afghanistan), Tajik Khmer (Cambodia), Spanish, Mongolian, Chinese
Localization and CustomizationLocalization and Customization
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Rolled-out (29 countries)In pipeline (6 countries)
MongoliaKazakhstan
Kyrgyzstan
Uzbekistan
Tajikistan
Afghanistan
IndiaBhutanBangladesh
Myanmar Laos
Vietnam
CambodiaPhilippines
IndonesiaSri Lanka
Maldives
Pakistan
SamoaKiribati
Tonga
Cook Islands
Tuvalu
Academy in Asia and the PacificAcademy in Asia and the Pacific
Timor-Leste
Solomon Islands
Palau
Niue
Micronesia
Nauru
Armenia
Azerbaijan
Turkmenistan
Nepal
(as of Oct. 2014)
China
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Academy Module 11: Social Media for Development
Introduce the concept of social media and various applications in a developmental context;
Raise awareness among policymakers and government officials about the application of social media for socio-economic development;
Provide an understanding of the implications for national policy and programme formulation emerging from the role of social media in promoting development; and
Produce a capacity development resource that can help bridge the knowledge gap on the effective use of social media in development initiatives.
Link: http://www.unapcict.org/academy/academy/academy-modules/english-version
Module Objectives
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Technical Guidelines on Social Media
Understand and configure popular social media tools (Twitter, Facebook, YouTube, Blogs) to share government information,
Understand and configure collaborative social media tools (e.g., wikis) to establish mass collaboration, and
Understand and configure analytical tools to monitor and measure social media activities.
Link: http://www.unapcict.org/ecohub/getting-started-with-social-media-tools-in-government
ObjectivesObjectives
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What is social media?
Any online tools that enables us to: Participate, collaborate, create, or share content in a
many-to-many context can be called social media. Examples:
Collaborative projects (e.g., Wikipedia and wikispaces), Blogs (e.g., WordPress) and microblogs (e.g., Twitter), Content communities (e.g., YouTube), Social networking sites (e.g., Facebook), Virtual game worlds (e.g., World of Warcraft), Virtual social worlds (e.g., Second Life), etc.
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Social Media-Based Urban Engagement?
Is a urban/city culture of transparency, openness, sharing, and collaboration facilitated [or fostered] by social media.
City= institutions + citizens
Is a urban/city culture of transparency, openness, sharing, and collaboration facilitated [or fostered] by social media.
City= institutions + citizens
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Urban Engagement?
In other words, without a culture of transparency, openness, sharing, and collaboration in place…..
In other words, without a culture of transparency, openness, sharing, and collaboration in place…..
Social media-based urban
engagement is fruitless
Social media-based urban
engagement is fruitless
And your efforts may not move beyond hopeless tweets and likes
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Urban Engagement
Citizens
Institutions
Yin and Yang Philosophy
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How does your city use social media?
A Quick Survey
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Key Findings
Current Social Media Use
Posts, Likes, Tweets, & Shares
Posts, Likes, Tweets, & Shares
Mass collaborations, citizen sourcing, co-creation, etc.
Mass collaborations, citizen sourcing, co-creation, etc.
Social transactionSocial transaction
Technology optimism Technology optimism
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The Reality/Potential
Posts, Likes, Tweets, & Shares
Posts, Likes, Tweets, & Shares
Mass collaborations, citizen sourcing, co-creation, etc.
Mass collaborations, citizen sourcing, co-creation, etc.
Social transactionSocial transaction
Cultural focus Cultural focus
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Urban Engagement Through Social Media
Assumption: Social media engaged city (citizens and institutions) will lead to some type of urban development.
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Dimensions of Engagement
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What to Share?
Sharing—refers to the use of social media channels (such as, Twitter, Facebook, wikis, YouTube, and blogs) to disseminate and share useful information (news, alerts, and updates) to public in variety of formats including, text, video, audio, and graphics.
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Ways to Share?
Through An official Twitter account An official Facebook Fan
page An official YouTube Channel An official Blog
Link: http://www.unapcict.org/ecohub/getting-started-with-social-media-tools-in-government
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Sharing Example 1
Municipal governments use Facebook fan pages to provide residents with information about government services and projects, local events, rules and regulations, and other relevant topics.
Municipal governments use Facebook fan pages to provide residents with information about government services and projects, local events, rules and regulations, and other relevant topics.
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Participatory cities
Participation—refers to providing opportunities to citizens to participate in service delivery, reporting, and policy and decision making through social media channels.
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Example 1: I paid a bribe
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Example 2: Reporting
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Collaborative cities
Mass Collaboration—refers to working together in a many-to-many context to achieve certain shared goals carried through social media channels.
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Crowd Sourcing (citizens-2-cities)
Adopt a Fire hydrant (city of Boston) Where ordinary people take responsibility for digging out a fire
hydrant after it snows.
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Co-creation (citizens-2-citizens)
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Open Cities
Openness—refers to free unrestricted access to government structured data and information opened through social media and Web 2.0 channels.
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Open Data Example
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Final Note…remember that…
It is more than just “likes” and “tweets” It is a culture
Once social media presence is established:
Sustain it Monitor it (e.g., social analytics) Be responsive Built trust
Otherwise, your city will lose face
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Final Note…remember
Plan a head Establish a sound social media strategy
and policy.
Assign dedicated resources Time, technical, financial, and human
resources
Social media does not replace traditional means of communication, but complements.
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