social media and web tools
DESCRIPTION
This is from Day 2 of "Putting Children in the Right," a training program I coordinated and taught in conjunction with UNICEF Belize and the Universit of the West Indies Open Campus, Belize. November 2011. Includes overview of social media and how journalists can engage with youth. Also includes links to free tools that journalists can use to enhance their coverage.TRANSCRIPT
Putting Children
in the RightBuilding Capacity for Belizean Journalists
Social Media & Web ToolsNov. 22, 2011
Holly Edgell
UNICEF Belize & The University of the West Indies Open Campus, Belize
4 reasons we’re on the Web
Information we can use
Commerce
Connecting with others
Entertainment
READERS WANT TO CONSTRUCT A UNIQUE EXPERIENCE
Social Media
Social media are media for interaction between peopleUse the web to allow users to
interact; exchange contentTwitter; Facebook; Linkedin;
YouTube; FoursquareNew: Google+
KOMU-TV & Google+
Journalists & Social Media
Twitter and Facebook are great ways to: Provide breaking news; update developing
stories; report in real time Development a virtual community based on
shared interests Crowdsource the news
Using a large group of readers to report a news story.
Promote upcoming coverage Remind/promote previously published content Find sources, information Follow “trending topics”
Social Media & You
Think about which social media are best suited to your lifestyle and personality. How often will you participate What kinds of things will you share, what
kinds of conversations will you join? Which “you” do you want to put “out there”
How I Use Social Media
I have personal accounts for the following. Even though they are personal, I am mindful of sharing personal information and try to keep my posts appropriate to the social media tool in question. Twitter Facebook Linkedin YouTube SlideShare
Me & Twitter
I follow about 2000 people/entities Journalists Media outlets (TV, radio, newspapers, digital) Travel Writers Celebrities Bloggers Friends Non-profits Government/politicians PR and marketing people
Me & Facebook
I use PAGES, join GROUPS, check in with PLACES
I share lots of articles (links), photos, some video
Post on walls, send/receive messages, find out about people
About 1,400 friends Actual friends (high school, college, current, new) Former students Journalists Family members Travel
Social Media Practices
I use “Follow Fridays” on Twitter to let people know about “Tweeps” I think are cool, useful, interesting. Or, just people I know and like. (#FF)
Engage in “conversations” about issues in the news, media, trends
I retweet stuff from other other media outlets, usually with a brief comment, if space allows
I use hashtags on Twitter (e.g. #STL, #journalism)
I thank people for following me/friending me & for retweeting my posts
I don’t sync my Facebook & Twitter accounts Populations are very different Don’t want to inundate my friends, followers with the same info
Social Media & You
Your safety and personal space Do you want everyone to know where you are
and want you are doing at all times?
TMI Count to ten before you “over share” or vent
your emotions
Your good name Be mindful of your reputation What impression will the world have of you
via social media?
Engaging with Youth via Social Media
Belize individuals Respect the privacy and virtual space of
children What are youth talking about? Research Trends Warning signs
Engaging with Youth via Social Media
Belize groups on Facebook Youth Voices Global Parish Hattieville Youths Belize National Youth Development Polic
y Consultations Duke of Edinburgh’s Award Program
A cool crowdsourcing case
On the Ground News Reports Uses Facebook & Twitter Originated in Kingston, Jamaica
during Christopher “Dudus” Coke
standoff, 2010 Now continues to provide news about politics,
crime, culture from a grassroots level
How do we read the Web?
Mostly, we scan Jakob Nielsen:
highlighted keywords (hypertext links serve as one form of highlighting; typeface variations and color are others)
meaningful sub-headings bulleted lists one idea per paragraph (users will skip over any
additional ideas if they are not caught by the first few words in the paragraph)
Inverted Pyramid Half the word count
F-SHAPE
IN THIS EYE-TRACK STUDY YOU SEE THAT READERS DON’T GET TO THE END
Fun with story forms
Photo galleries/slideshows
Audio slideshows
Link like crazy! Related content Resources
Incorporating audio and video Embedding
EXTRAS: Maps
Makes data and trends real
Provide context
Examples: Wichita Unsolved Murders Stink map Catholic High School Open Houses
EXTRAS: Timelines
Great for trends, historical context, narrative Example: 1969 (New York Times) Example: Inventing the Wheel
Tools
Timelines Create your own: TimelineSetter Create your own: Dipity Create your own: Simile
Surveys Example: Survey Monkey
Polls Example: PollDaddy
Maps embed a MapQuest Map embed a Google Map