social media and your chamber
DESCRIPTION
Slides from a presentation I made to Chamber executives at ACCE's meeting in Pittsburgh, PA, on August 1, 2008.TRANSCRIPT
Blogs Wikis Social Networking
Video/Audio Twitter
Authentic voices.
Easy content collaboration.
Easy to create presence on existing services.
Easy dissemination of your content.
Free text messages to your ‘followers’.
Linkable. Best for focused uses.
All membership directories should look like LinkedIn.
Easy capture with cheap video devices (Flip).
Keep close track of influential people in your area.
Easy to create and manage.
Wikipedia: anomaly.
Enhances value of your network for your members.
Your members can/will post their own.
The bleeding edge for the hyper connected.
Association
Online Sphere
Chamber
YouTube Blogs
Flickr
Who/What How Much Where When How Why
Big annual event.
Once a day at least.
On our web site.
Before. Use open source software.
Raise awareness.
Attendees and potential attendees.
Many more during event.
From our HQ.
During Staff and members to write.
Sell registration!
Greater community.
Once a day after the event.
On location. After. Promote online and in print.
Collect/share knowledge.
Who/What How Much Where When How Why
Professionals in their 20s in our business community.
~5,000 people.
On Facebook.
Early in the career of target audience.
Use Facebook.
Help young professionals develop strong careers.
Facebook group started by Chamber staff.
Staff/advisors add content 3 times a week.
From our HQ.
Start group next month.
Use existing content and custom developed content.
Provide value to our future members.
Career development and job hunting content.
One FB group.
Promote in print and online.
Promote on campus at start of each school year.
Recruit experts and mentors to participate.
Increase future membership.
