social media and your (online) neighborhood

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Social Media and Your (online) Neighborhood Community building gets sweeter with the power of online networking Katie Laird | Schipul - The Web Marketing Company | www.schipul.com www.flickr.com/photos/csb13/191446285 Tuesday, October 27, 2009

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An intro to Social Media tools presentation for the Houston Neighborhood Centers Inc. board and supporters.

TRANSCRIPT

Page 1: Social Media and Your (online) Neighborhood

Social Media and Your (online) NeighborhoodCommunity building gets sweeter with the power of online networking

Katie Laird | Schipul - The Web Marketing Company | www.schipul.com

www.flickr.com/photos/csb13/191446285

Tuesday, October 27, 2009

Page 2: Social Media and Your (online) Neighborhood

What we’ll talk about...

• Storytelling tools on the Web

• The art of listening

• Tapping into Human Motivation

Tying Community building and Web tools together

Find this presentation: www.slideshare.net/happykatie

http://www.flickr.com/photos/23373808@N07/3988177683/

Tuesday, October 27, 2009

Page 3: Social Media and Your (online) Neighborhood

Doing what you do best

Tuesday, October 27, 2009

Page 5: Social Media and Your (online) Neighborhood

So my point is...

1. Message 4. Plot

2. Conflict 3. Characters

4 Elements of Storytelling

Tuesday, October 27, 2009

Page 6: Social Media and Your (online) Neighborhood

Who is your audience?

???????????? ???????????? ????????????

????????????

Tuesday, October 27, 2009

Page 7: Social Media and Your (online) Neighborhood

Take care of your people.

Marketing success

Community love

Tuesday, October 27, 2009

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Let’s talk tools

www.flickr.com/photos/thomashawk/509296254

Tuesday, October 27, 2009

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All about...Blogs

Tuesday, October 27, 2009

Page 10: Social Media and Your (online) Neighborhood

Celebrating the life of Mac, the baby elephantwww.houstonzooblog.com

•Mac naming contest (7500 entries)

•Mac’s birthday card contests

•Elephant adoption packets (thousands sold and increased awareness)

Mac the baby elephant (2006 - 2008)

Tuesday, October 27, 2009

Page 11: Social Media and Your (online) Neighborhood

Embeddable pics and videos

1000’s of personal Stories

http://www.houstonzoo.org/herpesvirusresearch/

Research Fund Drive

Helping a Community heal after a tragic losswww.houstonzoo.com/mac

http://www.youtube.com/user/houstonzoo

Elephant endotheliotropic herpesvirus (EEHV)

Tuesday, October 27, 2009

Page 12: Social Media and Your (online) Neighborhood

U.S. Humane Society - CEO Storytellinghttp://hsus.typepad.com/wayne/

Tuesday, October 27, 2009

Page 13: Social Media and Your (online) Neighborhood

Find Stories that resonate with you.

Tuesday, October 27, 2009

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Google Blog:http://blogsearch.google.com

Ice Rocket:www.icerocket.com

Technorati:www.technorati.com

Tuesday, October 27, 2009

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Anatomy of a Blog post

Tuesday, October 27, 2009

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Some great Blogging tool options:

www.wordpress.org www.typepad.com www.blogger.com

Tuesday, October 27, 2009

Page 17: Social Media and Your (online) Neighborhood

Read others’ Stories and tips/tricks for inspiration

• Beth Kanter: http://beth.typepad.com/

• NetSquared Blog: http://www.netsquared.org/blog

• Online Fundraising Blog: http://www.onlinefundraisingblog.com/

• The Fundraising Coach: http://fundraisingcoach.com/

• Just Giving Blog: http://justgiving.wordpress.com/

• Non Profit Tech Blog: http://www.nonprofittechblog.org/

• Read Write Web: http://www.readwriteweb.com/

• Donor Power Blog: http://www.donorpowerblog.com/

Tuesday, October 27, 2009

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300 million Facebook-ers

307 million AmericansTuesday, October 27, 2009

Page 19: Social Media and Your (online) Neighborhood

It IS personal (but you keep control)

Avoiding someone? BLOCK THEM!

Tuesday, October 27, 2009

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Pages are powerful on Facebook!www.facebook.com/pages/Houston-Zoo-Inc/15008187525#

Strong fan following

Visual announcements

Fan photos

Tuesday, October 27, 2009

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Page Power in Facebook2. Listening and Engaging: Facebook Magic!

Tuesday, October 27, 2009

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Facilitate offline networking

53 ‘yes’194 ‘maybe’

888 members

521 photos

Tuesday, October 27, 2009

Page 23: Social Media and Your (online) Neighborhood

Facebook Causes - Social Fundraisinghttp://apps.facebook.com/causes/beneficiaries/11

Track your top recruiters

Feature on your Profile page

Chipin on Facebook!

Tuesday, October 27, 2009

Page 24: Social Media and Your (online) Neighborhood

The Facebook Marketing Bible: www.insidefacebook.com

Tuesday, October 27, 2009

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All about...Twitter

Tuesday, October 27, 2009

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http://www.youtube.com/watch?v=ddO9idmax0o

Micro-Blogging with Twitter (www.twitter.com)

Tuesday, October 27, 2009

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Twitter includes others in ongoing dialogue

Houston Children’s Museum on Twitter: www.twitter.com/cmhouston

Tuesday, October 27, 2009

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Use as a platform to help others!

HPL on Twitter: www.twitter.com/HoustonLibrary

Tuesday, October 27, 2009

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www.threadbanger.com/post/12723

How can you play with your audience?

www.squarespace.com/iphone

/www.flickr.com/photos/cybertoad/3211981392/

www.twitter.com/houstonzoo

Tuesday, October 27, 2009

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www.crowdeye.com

http://search.twitter.com www.tweetbeep.com

Use free tools to track the Twitter buzz...

Tuesday, October 27, 2009

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Musicians and artists promote on MySpace

Main: www.myspace.com Houston musician Andrew Karnavas: www.myspace.com/andrewkarnavas

Tuesday, October 27, 2009

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LinkedIn connects professionals

Main: www.linkedin.com

Tuesday, October 27, 2009

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NPO communicator opportunities on LinkedIn

Start a group to connect your Community

Ask and answer questions

Create a poll

Tuesday, October 27, 2009

Page 34: Social Media and Your (online) Neighborhood

LinkedIn vs. Facebook vs. MySpace

Tuesday, October 27, 2009

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Playing with Rich Media

www.flickr.com/photos/thomashawk/288335335/

Tuesday, October 27, 2009

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Chronicle it all with videoUnited Way: www.youtube.com/unitedway

Zappos: www.youtube.com/user/zappos

Schipul: www.vimeo.com/schipul

Tuesday, October 27, 2009

Page 37: Social Media and Your (online) Neighborhood

Buy a Flip camera (seriously)

http://www.theflip.com/

Tuesday, October 27, 2009

Page 38: Social Media and Your (online) Neighborhood

NPOs share their challenges and triumphs through photoshttp://flickr.com/photos/camera_rwandaNPOs can qualify for free account: www.flickr.com/good

Tuesday, October 27, 2009

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http://www.flickr.com/photos/10639367@N00/1945366222/

Tracking the Buzz

Tuesday, October 27, 2009

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http://www.flickr.com/photos/jfchenier/76721307/

(remember, it’s all about the Story)Tuesday, October 27, 2009

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Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com

IceRocket: www.icerocket.com

Tuesday, October 27, 2009

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www.google.com/alerts Email updates for your company

name and keywords

www,technorati.com/watchlist Powerful Social Media search engine

watches for your terms and updates you

http://alerts.yahoo.com Yahoo! alerts you of any

occurrences of defined terms and names

Due diligence on your StoryListening and Engaging: Tracking Tools

Tuesday, October 27, 2009

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What is an Alert? (www.google.com/alerts) Listening and Engaging: Tracking Tools

Tuesday, October 27, 2009

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Addictive and essential Google Reader: www.google.com/reader Tuesday, October 27, 2009

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Motivations of Humans

http://www.flickr.com/photos/32323502@N00/294326851/ Tuesday, October 27, 2009

Page 47: Social Media and Your (online) Neighborhood

Let’s digest ALLL this brain candy!

• Find the tools that work for you

• Master the art of listening

• Discover your audience’s motivation

Tying Community building and Web tools together

Find this presentation: www.slideshare.net/happykatie

www.flickr.com/photos/49503124519@N01/2191110642/

Tuesday, October 27, 2009