social media and your personal brand workshop covent garden, uk

26
Summary of How To Build Your Personal Brand on Social Media London, 7 Dec 2011 Jorgen Sundberg @jorgensundberg

Upload: link-humans

Post on 01-Nov-2014

692 views

Category:

Career


0 download

DESCRIPTION

Social Media and Personal Branding presentation by Jorgen Sundberg of Link Humans in London on 7 Dec 2011. Covering Blogging, LinkedIn, Facebook, Twitter, Slideshare, YouTube, Google Plus and many more of your favourite tools.

TRANSCRIPT

Page 2: Social Media and Your Personal Brand Workshop Covent Garden, UK

INTRODUCTION

Jorgen

Page 3: Social Media and Your Personal Brand Workshop Covent Garden, UK

“Your Personal Brand is Equal to Your Google Search

Results.”   

Page 4: Social Media and Your Personal Brand Workshop Covent Garden, UK

Personal Branding

• Social Media brings people together• Reputation => Information• Everyone is a publisher

Page 5: Social Media and Your Personal Brand Workshop Covent Garden, UK

Social Media

Page 6: Social Media and Your Personal Brand Workshop Covent Garden, UK

MicrobloggingSharing contentNetworking

B2B MarketingThought LeadershipNetworkingCommunity Building

EventsNetworking

NetworkingCommunity

buildingDriving traffic

Showcase videos

Driving traffic

Your website / blog

Thought leadership

Driving traffic

Showcase pictures

Driving traffic

NetworkingThought

LeadershipDriving traffic

Page 7: Social Media and Your Personal Brand Workshop Covent Garden, UK

Your Personal Brand Plan

• Classic marketing• Positioning• Strategy

Page 8: Social Media and Your Personal Brand Workshop Covent Garden, UK

Personal Brand Statement

• Value proposition• Target audience• Unique Selling Point(s)

“If you don’t have the headline,

you don’t have the story”

Page 9: Social Media and Your Personal Brand Workshop Covent Garden, UK

Blogging

• Targeted• Frequent• Original• Engaging• Thought leadership• Research• Like writing?

Page 10: Social Media and Your Personal Brand Workshop Covent Garden, UK

Blogging

Page 11: Social Media and Your Personal Brand Workshop Covent Garden, UK

LinkedIn

• Online CV => professional dashboard

• Users globally• Salary, experience, age• How many recruiters?

Page 12: Social Media and Your Personal Brand Workshop Covent Garden, UK

LINKEDIN NEWS & SIGNAL

Page 13: Social Media and Your Personal Brand Workshop Covent Garden, UK

GROUPS

• Modern day BBS• Direct contact • Cherry pick!

Page 14: Social Media and Your Personal Brand Workshop Covent Garden, UK

• 800 / 30 million users (UK no. 3)• You are the product• Profiles / Pages / Groups• BranchOut, BeKnown

Facebook

Page 15: Social Media and Your Personal Brand Workshop Covent Garden, UK

• Demographics• The pub or the cocktail party• Follow your prospects• Hashtags• Mentions, RTs, DMs

Twitter

Page 16: Social Media and Your Personal Brand Workshop Covent Garden, UK
Page 17: Social Media and Your Personal Brand Workshop Covent Garden, UK

1. Content Strategy

• Share content on Twitter NOT from Twitter

• Inspirational, informational, entertaining

• Procure valuable content with a system

• Inject personality

Page 18: Social Media and Your Personal Brand Workshop Covent Garden, UK

2. Listening

• The new water cooler• Listen to customers, competitors and

market• Private lists/circles for monitoring

clients

Page 19: Social Media and Your Personal Brand Workshop Covent Garden, UK

Listen and Monitor Your Brand

Page 20: Social Media and Your Personal Brand Workshop Covent Garden, UK

3. Use YouTube

• Ranks well on search engines• Tagging for SEO• Share on LinkedIn profiles / blog

posts• Keep it simple!

Page 21: Social Media and Your Personal Brand Workshop Covent Garden, UK

4. Use SlideShare

• Great Google ranking• Different demographic• Embed on blog posts / LinkedIn• Kommersant?

Page 22: Social Media and Your Personal Brand Workshop Covent Garden, UK

5. Events

• Check industry activity• List your own for awareness• Invite & promote• Reach influencers• Times?

Page 23: Social Media and Your Personal Brand Workshop Covent Garden, UK

6. Other Tools

• Hootsuite• Buffer• Analytics• Klout

Page 24: Social Media and Your Personal Brand Workshop Covent Garden, UK

7. Track your progress

Quantitative:• Invites• Connections• Comments• Likes• Enquiries• BusinessQualitative:

• Awareness• Marketing• Reputation• Market

intelligence

Page 25: Social Media and Your Personal Brand Workshop Covent Garden, UK

Strategy for Social Media

• Purpose• Target audience• Content creation & curation• Care about people• Sprint…

Page 26: Social Media and Your Personal Brand Workshop Covent Garden, UK

How To Build Your Personal Brand on Social MediaLondon, 7 December 2011Jorgen Sundberg@jorgensundberg

“Be Yourself – everyone else is already

taken”