social media and your personal brand workshop covent garden, uk
DESCRIPTION
Social Media and Personal Branding presentation by Jorgen Sundberg of Link Humans in London on 7 Dec 2011. Covering Blogging, LinkedIn, Facebook, Twitter, Slideshare, YouTube, Google Plus and many more of your favourite tools.TRANSCRIPT
Summary of How To Build Your Personal Brand on Social MediaLondon, 7 Dec 2011Jorgen Sundberg @jorgensundberg
INTRODUCTION
Jorgen
“Your Personal Brand is Equal to Your Google Search
Results.”
Personal Branding
• Social Media brings people together• Reputation => Information• Everyone is a publisher
Social Media
MicrobloggingSharing contentNetworking
B2B MarketingThought LeadershipNetworkingCommunity Building
EventsNetworking
NetworkingCommunity
buildingDriving traffic
Showcase videos
Driving traffic
Your website / blog
Thought leadership
Driving traffic
Showcase pictures
Driving traffic
NetworkingThought
LeadershipDriving traffic
Your Personal Brand Plan
• Classic marketing• Positioning• Strategy
Personal Brand Statement
• Value proposition• Target audience• Unique Selling Point(s)
“If you don’t have the headline,
you don’t have the story”
Blogging
• Targeted• Frequent• Original• Engaging• Thought leadership• Research• Like writing?
Blogging
• Online CV => professional dashboard
• Users globally• Salary, experience, age• How many recruiters?
LINKEDIN NEWS & SIGNAL
GROUPS
• Modern day BBS• Direct contact • Cherry pick!
• 800 / 30 million users (UK no. 3)• You are the product• Profiles / Pages / Groups• BranchOut, BeKnown
• Demographics• The pub or the cocktail party• Follow your prospects• Hashtags• Mentions, RTs, DMs
1. Content Strategy
• Share content on Twitter NOT from Twitter
• Inspirational, informational, entertaining
• Procure valuable content with a system
• Inject personality
2. Listening
• The new water cooler• Listen to customers, competitors and
market• Private lists/circles for monitoring
clients
Listen and Monitor Your Brand
3. Use YouTube
• Ranks well on search engines• Tagging for SEO• Share on LinkedIn profiles / blog
posts• Keep it simple!
4. Use SlideShare
• Great Google ranking• Different demographic• Embed on blog posts / LinkedIn• Kommersant?
5. Events
• Check industry activity• List your own for awareness• Invite & promote• Reach influencers• Times?
6. Other Tools
• Hootsuite• Buffer• Analytics• Klout
7. Track your progress
Quantitative:• Invites• Connections• Comments• Likes• Enquiries• BusinessQualitative:
• Awareness• Marketing• Reputation• Market
intelligence
Strategy for Social Media
• Purpose• Target audience• Content creation & curation• Care about people• Sprint…
How To Build Your Personal Brand on Social MediaLondon, 7 December 2011Jorgen Sundberg@jorgensundberg
“Be Yourself – everyone else is already
taken”