social media as a key part of customer service strategy - simply business

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How we use social media for our customer service, SEO and content strategy. Alastair Douglas Jasper Martens

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We will demonstrate how Simply Business use social media as a key part of their customer service strategy. This case study will include the following: Why we thought it important to build an audience on social media (now almost 30,000 across the various social networks) How we use social media as a content marketing and PR outreach tool How we use Twitter and tools such as Get Satisfaction to provide customer service to customers where it suits them How Social Media supports our SEO strategy How social media is one of the fundamental ways that we demonstrate our commitment to openness and transparency.

TRANSCRIPT

Page 1: Social Media as a Key Part of Customer Service Strategy - Simply Business

How we use social media for our customer service, SEO and content strategy.

Alastair Douglas

Jasper Martens

Page 2: Social Media as a Key Part of Customer Service Strategy - Simply Business

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Supporting our content strategy

Page 3: Social Media as a Key Part of Customer Service Strategy - Simply Business

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Our content on social media

Page 4: Social Media as a Key Part of Customer Service Strategy - Simply Business

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Supporting our content strategy

Page 5: Social Media as a Key Part of Customer Service Strategy - Simply Business

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Supporting our content strategy

Page 6: Social Media as a Key Part of Customer Service Strategy - Simply Business

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Supporting customer service

Page 7: Social Media as a Key Part of Customer Service Strategy - Simply Business

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Supporting customer service

Page 8: Social Media as a Key Part of Customer Service Strategy - Simply Business

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Supports our SEO

Content campaigns

Page 9: Social Media as a Key Part of Customer Service Strategy - Simply Business

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Commitment to openness and transparency

Page 10: Social Media as a Key Part of Customer Service Strategy - Simply Business

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Commitment to openness and transparency

Page 11: Social Media as a Key Part of Customer Service Strategy - Simply Business

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Commitment to openness and transparency

Page 12: Social Media as a Key Part of Customer Service Strategy - Simply Business

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Commitment to openness and transparency