Social MediaAS A MEANS TO OVERCOME CHALLENGES

What you are thinking now!

Actually

Coming to the point

A Challenge

Different for different folks

Trying to measure it is a foolish endeavor

Everyone has them, everyone handles them

Mine is physical, very physical!

All challenges are initially HUGE

Look at them again and they seem smaller

Look at yourself and they disappear! (eventually)

Brands have challenges, People have challenges

SM is an equalizer – levels the playing field instantly

Unique Nature of SM(Twitter)

It is a telescope

It is a microscope

It is a megaphone

It is a hot pot of pros and cons

Potential Reach is staggering

Potential to get hurt is also staggering

Potential to grow is even more staggering

Like a piece of metal – can be a weapon or a tool – you decide

How did I use it?

I started with “Personal” – WRONG MOVE!

I got too engrossed – BIG BLUNDER

I then learnt my lessons – the HARD WAY!

I created a “Persona”

That clicked!

It is a lot of work, daily!

The script is the boss and content is the king

Build a network, not a twitter account

Numbers will happen – give it time!

The Key to success

Engage, Engage, Engage

Respond to every mention – not as tough as it looks

Help people when they need help

Ask for help when you need it

Have a thick skin

WRITING is a key skill

HUMOR is a key attribute

Depth of knowledge is important to survive

Never Get Radical and stick to the script!

Abuse happens! Live with it!

Questions?

Let’s talk

Mail me at shakthi@thequill.in

Twitter : @v_Shakthi

FB : theshakthi

Don't be a wandering generality. Be a meaningful specific ~ Zig Ziglar