social media as an engagement, collection, and curriculum tool: using youtube as a case study
TRANSCRIPT
Social Media as an Engagement, Collection, and Curriculum Tool:
Using YouTube as a
Case Study
Allan ChoCommunity Engagement LibrarianIrving K. Barber Learning Centre
LIBR 559M - LIBR 559M - Social
Media for Information Professionals(January 26, 2016)
Outline
1. Introduction2. Evolution of “Media”Collections3. YouTube as social media4. Social Media as a digital collection
Social Media at UBC Library
• Social Media Audits in 2013 and 2014
• Unit-level accounts provide statistics for Twitter and Facebook accounts for quarterly reports
Definition of Webcast
● Interconnected set of objects that typically include an audio stream, moving images (i.e. video) and presentation.
● Differ from other videocentric informational objects because of their limited visual components, typically consisting of a "talking head" and slides
“Pre-social” webcasting in 2003
• CONTENTdm
• Digital Collection Management Software
• Good, but not optimal for streaming video use
Webcasting in 2015
Four core types of entities in digital library: 1. Objects (digital materials, i.e. presentations from guest speakers) 2. Collections (organized group of Objects) 3. Metadata (information on Objects and Collections) 4. Initiatives (projects to create and manage Collections)
Assessment and Data, IKBLC
YouTube has been
selected as the platform
for UBC’s digital
collection due to:
– Benefits in accessibility
– Statistics
Teaching & Learning using Crowdsourcing
• Transcription, annotation, captioning, production and indexing of webcast videos on YouTube platform
• UBC students from Chinese 411 (Modern Chinese Literature)
• Creation of the Daxue web portal (daxue.ubc.ca)
• e.g. TED talks
Video Transcription - YouTube
Translating project of English language webcasts into different languages for educational purposes, this project offers a language literacy learning hub for online students
Teaching and Learning Enhancement
• Pedagogical teaching and
learning projec that provides
English/Chinese translation
using streaming video
• Enables UBC students to not
only be able to study and learn
from the lecture and video
content but also to use their
translation skills in providing
Chinese caption subtitles for
dissemination of learning in an
online environment.
Streaming Collections as “Social Media?”
• Up until the 1980s, most academic libraries did not have collection development policies for its video collections
• Up until the 1980s, most academic libraries had no collection development policies for its video collections
• What about social media?
Social Media & Flexible Learning
• Collections for emerging fields of study
• Online learning is ubiquitous
• Places the learner, in primary control.
Challenges
1. Metadata
● Complete reworking of the way
digital cataloguing takes place
● From taxonomy to folksonomy
(system of classification derived
from categorizing, tagging and
annotation by groups)
2. Copyright
Conclusion - Social Media in Libraries
1. Digital Collection
2. Information Literacy
3. Teaching/Learning
4. Space & “the Cloud”
5. Public vs. Private
References
• Cho, Allan. "YouTube and academic libraries: building a digital collection." Journal of Electronic Resources Librarianship 25.1 (2013): 39-50.
• Dufour, Christine, Joan C. Bartlett, and Elaine G. Toms. "Understanding how webcasts are used as sources of information." Journal of the American Society for Information Science and Technology 62.2 (2011): 343-362.
• Little, Geoffrey. "The revolution will be streamed online: academic libraries and video." The Journal of Academic Librarianship 37.1 (2011): 70-72.
• Young, Jeffrey R. "College 2.0: A Self-Appointed Teacher Runs a One-Man 'Academy‘ on YouTube." The Chronicle of Higher Education (2010).
Stacy V. Sieck
Taylor & Francis Group
Library Communications Manager, Americas Region
Allan Cho
Irving K. Barber Learning Centre, University of British Columbia Library
Community Engagement Librarian
Zoe Pettway Unno, Ph.D., MLIS
Pollak Library, California State University
Science Librarian
Questions?
The Acquisitions Institute at Timberline Lodge • May 17, 2015