social media as we know it
TRANSCRIPT
Inspired: Dale Carnegie, 1936
Be genuine SmileRemember
nameBe a good
listenerThink about their interest
Make them feel
importantBe sincere
HOW TO WIN FRIENDS & INFLUENCE PEOPLE
1930
HOW TO WIN FRIENDS & INFLUENCE PEOPLE
ENGAGE APPROACHABLE CONNECT LISTEN ADD VALUE AUTHENTIC
Social media world
2010
The way we make friends & influence people HASN’T CHANGED…
The place where we make friends & influence people HAS CHANGED…
Honesty Openness Engaging Interesting Relevant Listening
WHAT ARE CONVERSATION DESIRED TRAIT ?
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Is social media conversations happening online?
YES . It is frictionless conversation in a connected online environment
Visibility Engagement AwarenessBrand
PromotionSales,Leads
“You are there only if they can find you”
“Provide information to engage people ongoingly”
“Generate awareness of your products or services”
“Build Trust & Credibility with potential customer”
“Develop capability for people to contact you online
UNDERSTANDING SOCIAL MEDIA MARKETING
microsite Social Networking
Sites
Engaged Customer
Engaged Prospect
1
2
Banner Ads
1
2Paid Ads at SNS
Paid Ads at Content Sites, Portals, Forum etc.
Application, Community
Personal Networks3
SEO
ORM
WHAT CAN YOU ACHIEVE FROM SMM?
Ongoing engagement
Online Presence
Brand Building
ORMLead
GenerationSales
HOW CAN YOU EXECUTE SMM?
Community development for brand promotion
and sales
Content Proliferation
across the Internet
Presence & participation at
top forums, blogs
Moderation & reputation
management
Viral Campaigns for reach and engagement
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