social media automation with paradym webinar
TRANSCRIPT
Introducing:
Member Benefits, Special Features and More
Social Automation Manager a.k.a.
SAM
Welcome!
Your Host
Josh CantrellMarketing DirectorParadym
Why Social Media?
• Go where the people are• Build your network• Become a trusted resource• More eyes on your listings• Maintain relationships with clients• MORE LEADS, REFERRALS, AND LISTINGS
Social Media Statistics• 91% of home buyers are receptive to receiving information about
home buying process from agent via social media
• 43% of buyers use social media for buying tips and suggestions from friends
• 70% of real estate clients forget their agents after only a year
• 55% of realtors feel comfortable using social media
Ingredients for Social Success
• Being engaged and adding value
• Being human
• Developing great content
• Consistency
Why Automate Social Media?
Where We Are Where We Want to Be
(Social Media Success)
Why Automate Social Media?
Where We Are Where We Want to Be
(Social Media Success)
Meet SAM
Your hands-free, super-simple, time-saving social media sidekick
Paradym’s Social Automation Manager
How it Works• More content, more consistency, more engagement
• Works hands-free in the background
• Automates and manages the social sharing of your Paradym listings
• Each VisualTour has its own social media campaign
• Just connect your favorite social media accounts to your Paradym dashboard, and you’re ready to go!
Smart Features A sophisticated marketing tool designed to help you achieve success in social media.
Features include:• Automated social sharing• Optimally scheduled posts• Customizable social
comments• Instant posting• Campaign management• Performance analytics
Automated Social Sharing• Create beautiful VisualTours
• Automatically post tours to your connected social media accounts.
• No social accounts? We can get you set-up!
Smart Scheduling
• Get more engagement with Smart Schedule.
• Make sure your content posts at the ideal time/day for maximum engagement.
Customized Social Comments
• Make your content pop with Smart Comments.
• Smart Comments are auto-selected to reflect specific details of your tour.
• Or you can create your own.
• If you would like to write your own message instead, simply turn-off Smart Comments.
Instant Posting • Skip scheduling with
Instant Posting
• 30-60 minute buffer to allow for last-minute changes
• If you’re not ready for instant posting, simply select to post manually
Campaign Management
• View a snapshot of your social campaign timeline
• Get a detailed view of both live and pending content
• Check-out the times/day your content is posting
• Edit content, time of posting or remove posts
• Detailed analytics on each post
• Check-out which posts attracted the most engagement
• Compare different social platforms
• SAM makes it easy to view the number of “likes,” “shares,” “retweets” and “favorites” received by each post
View Social Campaign Analytics
View Social Campaign Analytics
Getting Set Up with SAM
Getting Set Up with SAM
Getting Set Up with SAM
Success Team
Every Paradym member receives:
• One-on-one account set up
• In-depth training
• Access to free resources at the Paradym Success Academy
• Unlimited toll free customer support
Need help? Our Success Team has your back!
(800) 873-0700 [email protected]
The SAM Advantage Life Gets Easier with SAM
With SAM, you can: • Create great content, stay consistent, grow
engagement• Minimize your time investment—maximize
your productivity• Automate & customize with Smart
Scheduling and Smart Comments
• Post at optimal times• Monitor social engagement from
your campaign timeline • Get more leads, referrals, and listings
Additional ResourcesSuccess Academy: Social Media Essentials eBook
Questions?
