social media barometer - martin waxman social capital conf 2012
TRANSCRIPT
Social Media Barometer
Martin WaxmanJuly 21, 2012
© 2012 Martin Waxman. All rights Reserved.
Search me…
Ontogeny recapitulates phylogeny
The new generation gap
I’d like that to go
The face of new media
Digital first communications
…putting things in focus
How we get there
1. Content2. Curation3. Connecting4. Community5. Commerce6. Creativity
Barometer
1. Search me – semantic search…is it the end of serendipity?
2. Generation gap – 35 is the new dividing line
3. I’d like that to go– mobility means our online connections are always with us
4. Face of new media – we’re the programmers yet we don’t get paid
5. Digital first communications – media’s adapting. PR can no longer sit idly by…
