social media best practices. social media has become the number one activity on the web
TRANSCRIPT
Social Media Best Practices
Social media has become the number one activity on the web
http://www.youtube.com/watch?v=QUCfFcchw1w
Communication EvolutionFacebook • Old fashioned
game of telephone on a laptop or mobile device with photos, links, etc
•Two-way communication
•Discuss issues
Twitter • 140 character version of your diary – share updates on what’s going on in your life and links to things you find interesting or useful
•Push information out
•Deliver messages
Building Your Social Media Presence
Set GoalsHow do you want to use social media and for
what reason?
How do these goals tie into your other
communications goals? How do they tie into the
HCPSS Strategic Plan?
How will using social media benefit
your parents/community?
Make a PlanWho is your audience?
What social media sites will you use?
Who will manage the site?
What kinds of items are appropriate for the site?
Who will you interact with?/What kinds of posts will you respond to?
What will be your voice?
How will you measure success?
ExperimentListen to your audience
Be genuine
Update regularly
Be open to new ideas
Spread the Word• Include links to your
site(s) in email
signature
• Create online
conversations• Add links to school website and
newsletters
• Create email/flier to send home
• Post on school marquees
• Like or follow other schools, community
members
Twitter Best PracticesInteract!
Follow the right people or organizations
Respond appropriately
Know when to sit back and watch
Monitor what’s being said in and about your school Twitter Tweet Deck, http://tweetdeck.com/ HootSuite, https://hootsuite.com
Twitter Best Practices, cont.Keep it short
Post daily but avoid bulk tweets
Vary post times
Alternate types of tweets
Promote others
Ask for retweets
#don’t #over #hashtag
Picture This
Be aware of do not photo list
Invite parents to share photos
Only post clear, captioned pictures
Size photos appropriately: http://www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheat-sheet
Everything you do on social media is a reflection of your school, and of the school system
Always strive for the best representation of your school
HCPSS Social Media Presence
www.Facebook.com/HoCoSchools
@HCPSS
@SuperHCPSS
ResourcesEducation hashtags,
www.cybraryman.com/edhashtags.html
Social Media Photo Size Cheat Sheet, www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheat-sheet
Social Media Today, http://socialmediatoday.com/
Edudemic, www.edudemic.com/
Education Week Digital Education, http://blogs.edweek.org/edweek/DigitalEducation/
Venture Beat Education, http://venturebeat.com/category/education-2/
Social Media Examiner, www.socialmediaexaminer.com/
Resources, cont.Mashable, http://mashable.com/
International Society for Technology in Education, www.iste.org/
Common Sense Media Educators, www.commonsensemedia.org/educators
Awesome videos
Did You Know 2013, www.youtube.com/watch?v=vdvo5FlRqmM
Social Media Video 2013, www.youtube.com/watch?v=QUCfFcchw1w
I’m Here to Help!Emily Bahhar
(410) 313-1570 office
(410) 440-8125 cell