social media, big data and libraries. the next step
TRANSCRIPT
Social Media, Big Data and Libraries Social Media, Big Data and Libraries
The Next StepThe Next Step
Lorena Fernández. University of Deusto
Big data is here. Big data is a buzzword.
But, what does big data really mean?
But using big data, it is more important the question than the data.
What’s happening?
Who are our users?
What are they reading or researching?
What issue are they passionate about?
Big Brother is watching you
What’s happening?
Anniversary of an author,
special events, news…
Google Trends https://www.google.com/trends
Trending Topics Global trends, nearby locations trends,
tailored trends based on your location and who you follow.
Who are our users?
Geolocation
Twitter search
https://twitter.com/search-advanced
Snapchat will rise to one of the top three social
networks in the coming years.
And we can ask them if they’re on
social networks
Facebook statistics
Instagram statistics
What are they reading or
researching? What issue are
they passionate about?
Understanding our audience
Listening to become
the new
Delphic
Oracle
Measure,
measure and
measure
The collected data enables library staff to quickly gain a rich understanding and a comprehensive view of community’s patrons, and identify patterns and trends to determine relevant future strategies.
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