social media boot camp for chicago bulls player derrick rose
DESCRIPTION
This is a hypothetical assignment for Sport Public Relations class. Image I'm the PR specialist of Derrick Rose in Chicago Bulls, and I'm going to educate him with basic social media knowledge. The content in the slides will be what I'm gonna talk about. It's organized independently by Carole Zhou. Copyright@Carole Yanxin ZhouTRANSCRIPT
![Page 1: Social Media Boot Camp for Chicago Bulls Player Derrick Rose](https://reader036.vdocuments.net/reader036/viewer/2022070321/558be49ad8b42ac3208b45e3/html5/thumbnails/1.jpg)
Social Media Boot Camp
By Carole Yanxin Zhou
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Where We Are At Today
• Everybody (Fans/Reporters/Athletes) Is “Following”, “Liking”, “Tweeting”;
• Ignoring Social Media Is No Longer an Option;
• Professional Career Might Be Entirely Changed By “Tiny” Mistakes on Your updated status;
• Like It Or Not, Social Media Is Another “Real World” You Have To Deal With;
• If You Lack Of Engagement, Others Would Tell Your Stories.
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Who You Are: Derrick Rose
• Starting PG at the legendary Chicago Bulls
• Youngest MVP in NBA History
• Voted as All-Star starter for second consecutive year
• Super star after Michael Jordan
• Low key, Private
• Humble, Anti-fame
• Facebook managed mainly by PR assistant
• No Twitter because
“I don’t like telling people what I’m doing.”
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Like It Or Not, You Are
• An Attention-Receiver Both On/Off
Court
• In Fact, A Celebrity
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I’m Not Asking You• To Open a Twitter Account Since You Don’t
Want To
• To Be Someone Else
• To Spare Extra Time on social media/publicityI’m Here To Help You• Know Better About Social Media
• Stay Away From Mistakes when using Social
Media
• Live With Less Uneasy On People’s Attentions
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Some Dos/Don’ts…When You Are Using/Observing Social Media
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Dos:• Follow “NBA Social Media Policy”• Appreciations To Fans/Teammates/Coach etc.• Community Caring• Unity• Promotions• No Spelling Error
Don’ts
:• Religion• Politics• Team Dispute• Emotional• Sexual• Transactions
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Handy Facebook Skills
Check privacy setting
Be careful with
Tags/Check-in
Check posting
history since timeline launched
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Handy Twitter Skills (just in case…)
• # is to create any hashtag you want,
you could see others’ tweets
• Think before tweeting (once
tweeted, it spreads, no matter how
fast u delete it later) To Be Someone
Else
• Remind your followers to identify the
“Real” you and “Fake” you
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You Might Know Him…
Best Tweeter: Steve Nash “Tweeter of The Year” By Hoopshype
What he did here• Appreciations For
Fans• Catch up with player • Caring with little
humor • Promotion
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You Might Also Know Him…
Worst Tweeter: J.R.Smith
• Tweeting a photo of rapper Joe Budden’s ex-girlfriend Tahiry
• Fined $25,000 by league
Just Don’t Do That…And I Trust You Won’t
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There Is A Golden Rule…
When You Are Not Sure About What’s The Right Thing
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Do What You Want Your Daughters Do
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If she can’t walk straight…
Worried?
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If She’s Blacking Out…
Angry?
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If She’s Bullying Others…
Irritated?
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If She’s Using Drugs…
Now She’s Going To Be Grounded…
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---Thank You For
Attentions---
“You Don’t Have To Use
Social Media,
But You Have to Understand
It…”