social media brush up from columbia university's social media weekend

By @EmilyMiethner & @PatriciaKitchen

Social Media Today, Part I

● Brushing up on Twitter, Facebook & LinkedIn


Hello and welcome!● Introductions


What We DoEmily Miethner

● Social Media Career Coach, Speaker, Strategist● Founder / President, NY Creative Interns

Patricia Kitchen● Newsday Web Reporter● Also writing on social media basics and personal

branding


What We’ll Cover● Twitter

● LinkedIn

● Facebook

● Your Questions


● LinkedIn is NOT just a glorified resume

● It can be the keystone for your personal brand

● It's social. It’s OK to talk to strangers

Getting Started


● People respond to you better if you have a profile photo

● The headline under your name is valuable real estate, but often underused

Getting Started


Customize Your URL


● Job hunters: LinkedIn can turn your profile into a resume

● Journalists can take a free tutorial Feb. 28 on finding and researching sources

● See my resources list at ● bit.ly/LinkedInResources

Getting Started

http://bit.ly/LinkedInResources

http://bit.ly/LinkedInResources


● You may think you don’t have time, but when you learn how to find value in Twitter, you won’t have time to not be on Twitter

● Your experience will be as good as the people you follow

● Find and follow news from the people and sources you care about

Why Twitter


Why Twitter


● An “@ mention” is using a twitter handle in a tweet

● An “@ reply” is when you start a tweet with a twitter handle

● A hashtag (#smwknd) is a way to group/sort tweets

Terminology


@Mention vs. @Reply

vs.


Hashtag Stream

vs.


● If someone is on Twitter, don’t be afraid to tweet at them

● You have room for 140 characters, but stick to 120

● Take advantage of your Twitter profile

Tips


Sample Twitter Bios

vs.


● Share content with specific people

● See content from specific people

● Friends won't know if you add them to three lists:○ Close Friends○ Acquaintances ○ Restricted

Share Content with Lists


Share Content with Lists


Create Lists


View Your Profile As...


● Be active

● Be consistent

● Be responsive

Conclusion


Thank You!

Questions?

social media brush up from columbia university's social media weekend

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