social media by nadiia virna
DESCRIPTION
this presentation is about positive and efficient use of social media for NGO in frame of the Youth in action training cource "New media instrument for NGO. Chernivtsi, 1-9.07.2014". The presentation is developed by the trainer Nadiia Babynska (Virna). http://newmediango.blogspot.comTRANSCRIPT
SOCIAL MEDIA HIS
TORY,
TYPES,
SPECIFIC
CH
ARACTER,
EFFECTIVE U
SE, TIM
E
MAN
AGEMEN
T
MEDIA (COMMUNICATION)
tools used to store and deliver information or data
TRADITIONAL VS SOCIAL MEDIA
OCIAL MEDIA
HISTORY Geocities, created in 1994,
was one of the first social media sites. The concept was for users to create their own websites, characterized by one of six "cities" that were known for certain characteristics.
http://www.webmasterview.com/2011/08/social-networking-history/
THINK GLOBAL, ACT SOCIAL!
TYPES
1. collaborative projects (for example, Wikipedia)
2. blogs and microblogs (for example, Twitter)
3. social news networking sites (for example, Digg and
Reddit)
4. content communities (for example, YouTube and
DailyMotion)
5. social networking sites (for example, Facebook)
6. virtual game-worlds (e.g., World of Warcraft)
7. virtual social worlds (e.g. Second Life)
by Kaplan and Haenlein (Business Horizons)
CONTENT
ValuableEngaging
SearchableEasy to readActionable
by Brooke Ballard founder & Chief Digital Strategist at B Squared Media
COMMUNITY
1. pick the platform where your target audience is
2. allow — and ENCOURAGE — conversation and discussion
3. celebrate your community members
CONVERSATION
“Stop using [social media] purely
as a distribution channel and just talk to people.”
datingby Kimberly Yuhl Media Works
Think Conversation, Not Campaign (TM)
COLLABORATION
listenhave more conversations show that you care
individuals working together toward a common goal
CONVERSION = COMPLETION
- promote your content in a way
that is entertaining and native to each
platform
- don’t only post links to your content
- plan your analytics
by KISSmetrix.com
NEGATIVE FEEDBACK
- create a process for handling feedback- gauge what type of feedback - respond to feedback- have patience, be helpful, make
changes- give your audience the opportunity to
respond first- know when to take it offline- don’t take it personally
http://simplymeasured.com/
TIME MANAGEMENT
- Your goals should be clear- Your content is focused on your
target audience - Plan and organize (calendar)- Know when to automate
by Stephanie Hatch Leishman
Keep things positiveProvide informationProvide linksInclude imagesMobile friendlyEngage with usersBe available
EditingRule of thirdsCaptionsUse hashtagsReply
TWITTERCTAPunctuationShorten linksFormatMentionsRetweetAdd an image
YOUTUBE
UploadingCatchy titleDescriptionCTATags
LINKED IN
Status updateProvide a linkEdit descriptionInteract with commentersResearch and analyse
GOOGLE +
Tag brands and peopleUtilize hashtagsTranding topicsUse imageInteract with commentersFind communities
BLOGS
Engaging title First paragraphRelevant imageWord countCall to actionLinksShare in social media
TYPES OF USERS
GOOD WORK WITH FACEBOOK
EFFECTIVE CTA FOR FACEBOOK POSTS
#Hashtags
- 83.9% of the posts examined did not contain any hashtags
- Among posts that included hashtags, the majority had only a single hashtag, accounting for 11.6% of all posts.
- Posts that included hashtags had more interactions on average than those that did not.
- Posts with one or two hashtags had more engagement on average than those with three or four.
http://www.marketingprofs.com/charts/2014/25391/the-most-effective-calls-to-action-for-facebook-posts#ixzz36UA037Vw
EFFECTIVE CTA FOR FACEBOOK POSTS
Punctuation- 71.2% of the Facebook posts examined did not include an
exclamation point, 21.6% used a single one, 5.2% had three, and 2% included four or more. The analysis found a positive correlation between post effectiveness and number of exclamation points per post. Posts with seven exclamation points had the most engagement.
- 78.1% of the Facebook posts examined did not contain a question mark, 19.6% had a single one, 1.8% included two, and 0.48% had three or more. Posts that used nine question marks had extremely high engagement.
FACEBOOK RULES
FACEBOOK RULES
FACEBOOK RULES
LIKES/DISLIKES
WHY DO YOU USE IT
TASKS
PRESS RELEASE
hook inverted pyramid
focus storyoriginality strategy
structure
STRUCTURE
EXAMPLE
[HEADLINE]
The first paragraph. Begin your press release with a two sentence paragraph that provides a quick overview of the news why it is important. It should read easily and make your news sound exciting to a general audience.
Next, provide some background information on the program or event. Make sure to write your release in terms that your target audience, and the general public will understand.
Your text should explain the purpose of your event and intrigue the reader to find out more, visit your website, contact you for more information.
ABOUT The final paragraph should be a brief description of your organization. Include a summary of other events or happenings and a brief history of the company. Also include
"For more information, contact:" as the last sentence.
SHOULD BE
Place, day, date (starts the first line of release)
Body of release Information about the nonprofit
organization Repeat contact information and/or offer to provide someone to
interview.
SOCIAL MEDIA
NA
DI I
A V
I RN
A H
TT
PS
: / /
WW
W. F A
CE
BO
OK
. CO
M/ N
AD
I I A. B
AB
YN
SK
A