Social Media CampaignClient: Red WOLF Center

ARKANSAS STATE UNIVERSITY Group Members

Khairul IslamOmotayo Ogundijo

Geeth TejaJuhi Shalini

About Red WOLF Center Red Wolf Center promotes fitness among the

university’s students, teachers, staffs and facilitates recreations and networking

Red WOLF Center

FacilitiesIt has $18 million worth state of the art fitness equipment MAC gym (soccer), A dance studio Free weight and cardiovascular areas, A spin studio Basketball court. It provides opportunities to participate in programs such as group fitness

classes, fitness challenges, Intramural Sports, Club Sports, or Open Recreation.

SWOT Analysis

Strengths

Good Location State of Art Equipment Yong studentsExperienced staffSolid contact list

Weakness

Inadequate Full time Employees Lack of Campaign Lack of Health awareness among students Budgetary Limitation Limited Advertisement

Opportunities Over 13400 Student Popularity of social media among the students Recruit the employees and volunteers

Threats

Planet Fitness Center, Close to the campus

Off Campus Housing Academic Pressure

Primary Research

A survey was carried out among 40 undergraduate students

Population

23 Male 17 Female

How often do you visit the center?

  Daily Weekly Every

Other Day

Irregular

Number of responses

14 10 5 11

Percentage

35% 25% 12.5% 27.5%

Do you think A-State students and staff are aware of their physical fitness?

  1-20% 21-40% 41-60% 61-80% 81-100%

Number of

responses 3 10 15 9 3

Percentage 7.5% 25% 37.5% 22.5% 7.5%

Which social networking site do you use actively?

 

Faceb

ook

Twitte

r

Instag

ram

Linke

dIn

None

Number of

responses 21 4 8 1 6

Percentage

52.5% 10% 20% 2.5% 15%

Do you refer to Red Wolf Center social media platforms for fitness tips, and for upcoming events?

  Yes No

Number of

Responses

31 9

Percentage 77.5% 22.5%

Social Media Page Analysis On October 23, 2015 there were 1,301

like on Red Wolf Center’s Facebook page,

0.5% increase from the previous week. The majority of Facebook posts were

mainly about the current events of the Red Wolf Center

Objectives

10% increase to the number of daily visitors at The Red Wolf Center by end of our campaign, March, 2015.

Increase 10% exposure of the center through Facebook and Twitter

Strategies

Use of Facebook and Twitter to engage students with the Red Wolf Center activities

Upload health and fitness related tactics on social media

Posting of fitness related tips on Facebook daily. Provide regular updates of Red Wolf Center activities

on Facebook Use social media to find employees and volunteers

Strategies Daily one-hour tweeting under a specific Hash Tag. Retweeting, if anyone provides feedback Sharing visually appealing photos

First Objective and the Evaluation First Objective:10% increase to the number of daily visitors at The Red Wolf Center by end of our campaign, March, 2015

We will measure the first objective of the campaign by keeping track the number of daily visitors by checking daily records of the Red Wolf Center

Second Objective and Evaluation

We will measure students’ engagement in social media by analyzing our social media presence---

Facebook Insights, Hootsuite, and Google Analytics to measure traffic at each website

Budget of the Campaign Items Costs Total

Monthly Facebook & Twitter

Promotion

$20 $80

Prize for Photo Competition $25 $25

Prize for Winner of the Climbing

Challenge

$20 $20

Participating in Public Events

(fair) to be Held in the

University Campus

$50 $50

Distributing T-shirts & Bracelets

Among the Fitness Trainees

$50 $50

Miscellaneous $30 $30

Payment Contingent Upon

Creation and Reach of Social

Media Posts

$100 $100

Grand Total Cost   $305

Budget for the Campaign

Hope to see you at Red Wolf Center!

Any Question